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Questions and Answers
Market segmentation is the process of combining large markets into even larger markets
Market segmentation is the process of combining large markets into even larger markets
False
Demographic segmentation considers variables like age, gender, and income to divide the market
Demographic segmentation considers variables like age, gender, and income to divide the market
True
Geographic segmentation divides the market based on variables like social class and lifestyle
Geographic segmentation divides the market based on variables like social class and lifestyle
False
Behavioral segmentation divides buyers based on their knowledge, attitudes, uses, or responses to a product
Behavioral segmentation divides buyers based on their knowledge, attitudes, uses, or responses to a product
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STP model stands for Segmenting, Targeting, and Positioning
STP model stands for Segmenting, Targeting, and Positioning
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