5 Questions
Market segmentation is the process of combining large markets into even larger markets
False
Demographic segmentation considers variables like age, gender, and income to divide the market
True
Geographic segmentation divides the market based on variables like social class and lifestyle
False
Behavioral segmentation divides buyers based on their knowledge, attitudes, uses, or responses to a product
True
STP model stands for Segmenting, Targeting, and Positioning
True
Test your knowledge of market segmentation and the STP model in marketing strategy with this quiz. Explore the process of dividing large markets into smaller, more reachable segments and understanding the requirements for effective segmentation.
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