UX Research Basics - Tell Your Story with Feeling

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the ultimate goal of storytelling in the context of user research?

To prompt change and generate an emotional response (correct)

To summarize user research data

To impress stakeholders with research findings

To gather more research data

What is a key element of a good story in the context of user research?

A detailed report of research findings

A timeline of research milestones

An audience with specific needs and motivations (correct)

A list of user problems and solutions

What is the outcome of a memorable and effective story?

The researcher becomes a specialist in storytelling

The story generates an emotional response and drives change (correct)

The research report becomes longer and more detailed

Stakeholders quickly forget the research findings

Why is storytelling important in user research?

To gain traction and drive change with stakeholders Signup and view all the answers

What is the role of the champion in a storytelling framework?

To overcome a problem and achieve goals Signup and view all the answers

What is the primary focus of persuasive storytelling in user research?

To inspire change and transformation through storytelling Signup and view all the answers

What are the three stages of a storytelling journey?

Beginning, middle, and end Signup and view all the answers

What is the primary goal of persuasive storytelling?

To evoke emotions and facilitate engagement Signup and view all the answers

Who is the target audience for storytelling in a research context?

The stakeholders involved in the project Signup and view all the answers

What is the purpose of identifying the motivations of stakeholders?

To know which levers to pull to convince them Signup and view all the answers

What is the role of the champion in a storytelling context?

To represent the users who benefit most from the change Signup and view all the answers

What is the purpose of the mission statement in a storytelling context?

To define the actual work done to solve the problem Signup and view all the answers

What is the primary purpose of Stage 1 in the storytelling process?

To introduce yourself and your users, and your method of collecting data Signup and view all the answers

What should be balanced in each of the findings in Stage 2?

Challenges and solutions Signup and view all the answers

What is the purpose of referencing your work in Stage 2?

To cite how you collected your information Signup and view all the answers

What should be presented in Stage 3 of the storytelling process?

A restatement of the problem and a vision of a possible future Signup and view all the answers

What is the purpose of telling the story again and again?

To make modifications to the story to resonate with different audiences Signup and view all the answers

What is the result of acting on the findings and recommendations presented in the story?

A new and better user experience Signup and view all the answers

What should be included in the cycles of challenges and solutions in Stage 2?

Themed findings or challenges, along with compelling images or quotes Signup and view all the answers

What is the purpose of using 'strategically placed feelings' in the story?

To make the story more relatable and engaging Signup and view all the answers

Study Notes

Learning Objectives

Identify audience to tell a story that resonates with them
Use a storytelling framework to tell a story
Use storytelling techniques to provoke change

Persuasive Storytelling 101

Memorable experiences are derived from transformative change
Good stories have an audience, a champion, a problem, a mission, and goals
Three stages of storytelling: beginning, middle, and end, with phases of peaks and valleys of transformations and feelings

Know Your Audience

Identify stakeholders: those who decide what gets built or changed, own budget, own design, own development, testing, and deployment, and document and train people on change
Know their needs and motivations to open dialogue or persuade them to facilitate changes

Your Champion, Your Problem, Your Mission

Your champion is your user or persona, the center of your story
Your problem is the same as defined in the first unit of the module
Your mission is to solve the problem and associate it with the audience's motivations
A great example of a mission statement includes the champion, problem, and mission

The Three Stages of Storytelling

Stage 1: The Opening - introduce yourself, personas, and method of collecting data
Stage 2: The Cycles of Challenges and Solutions - depict a series of pitfalls and incremental solutions, with findings and recommendations
Stage 3: The Positive Conclusion - restate the problem, create a lightweight vision of a possible future, and show the journey and future state

Tell It Again (and Again, and Again…)

Tell the story repeatedly, with modifications, to elicit different reactions and resonate with different audiences
Create new lenses for your story to help it resonate with different audiences