Podcast
Questions and Answers
Which of the following best describes the 'foot-in-the-door' effect, as described by Zimbardo (2007)?
Which of the following best describes the 'foot-in-the-door' effect, as described by Zimbardo (2007)?
- Individuals are more likely to comply with larger requests if they are from an authority figure.
- Individuals are more likely to comply with larger requests after complying with smaller ones. (correct)
- Individuals are more likely to resist smaller requests if they are from a minority group.
- Individuals are more likely to resist larger requests after complying with smaller ones.
According to Nemeth (1986), the impact of minority influence is typically immediate and direct.
According to Nemeth (1986), the impact of minority influence is typically immediate and direct.
False (B)
What three factors are crucial for a minority to successfully influence the majority?
What three factors are crucial for a minority to successfully influence the majority?
Consistency, commitment, and flexibility
According to Bashir et al. (2013), people resist social change due to negative ___________.
According to Bashir et al. (2013), people resist social change due to negative ___________.
Match the study/concept with its effect on obedience or social change.
Match the study/concept with its effect on obedience or social change.
Which of the following concepts explains how the acceptance of climate change is partly due to the public being convinced by scientific consensus?
Which of the following concepts explains how the acceptance of climate change is partly due to the public being convinced by scientific consensus?
Mackie (1987) argued that minority views trigger more critical thinking than majority views.
Mackie (1987) argued that minority views trigger more critical thinking than majority views.
What is a common limitation of studies like those conducted by Asch, Milgram, and Moscovici?
What is a common limitation of studies like those conducted by Asch, Milgram, and Moscovici?
Which of the following best describes the augmentation principle in the context of social change?
Which of the following best describes the augmentation principle in the context of social change?
Social cryptomnesia refers to the process where the majority immediately acknowledges and remembers the minority group's role in initiating social change.
Social cryptomnesia refers to the process where the majority immediately acknowledges and remembers the minority group's role in initiating social change.
Briefly explain how consistency plays a role in minority influence during social change.
Briefly explain how consistency plays a role in minority influence during social change.
According to Asch's research, the presence of a __________ can significantly reduce conformity rates.
According to Asch's research, the presence of a __________ can significantly reduce conformity rates.
Match each step of social change through minority influence with its correct description:
Match each step of social change through minority influence with its correct description:
Which of the following best describes the role of normative social influence (NSI) in social change?
Which of the following best describes the role of normative social influence (NSI) in social change?
Minority influence is more likely to lead to social change when the minority group is perceived as flexible and willing to compromise.
Minority influence is more likely to lead to social change when the minority group is perceived as flexible and willing to compromise.
Explain how the Civil Rights Movement exemplifies the six steps of social change through minority influence.
Explain how the Civil Rights Movement exemplifies the six steps of social change through minority influence.
Flashcards
Social Change
Social Change
Shifts in societal attitudes, beliefs, and behaviors over time, leading to new norms.
Minority Influence
Minority Influence
The influence of a small group on the majority to adopt a new perspective.
Drawing Attention
Drawing Attention
Highlighting an issue to grab attention by using methods such as protests or demonstrations.
Consistency
Consistency
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Deeper Processing
Deeper Processing
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Augmentation Principle
Augmentation Principle
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Snowball Effect
Snowball Effect
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Social Cryptomnesia
Social Cryptomnesia
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Informational Social Influence (ISI)
Informational Social Influence (ISI)
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Disobedient Role Models
Disobedient Role Models
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Gradual Commitment (Foot-in-the-Door Effect)
Gradual Commitment (Foot-in-the-Door Effect)
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Government and Social Change
Government and Social Change
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Strength of Minority Influence
Strength of Minority Influence
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Barriers to Social Change
Barriers to Social Change
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Indirect and Delayed Effects
Indirect and Delayed Effects
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Support for NSI
Support for NSI
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Study Notes
- Social change involves shifts in societal attitudes, beliefs, and behaviors over time.
- It occurs when new ways of thinking or behaving become widely accepted.
- Psychology studies social change through the lens of social influence, including minority influence, conformity, and obedience.
The Role of Minority Influence
- Minority influence involves a small group persuading the majority to adopt a new perspective.
- Moscovici's (1969) blue-green slides experiment showed consistent minorities can influence opinions.
Six Steps of Social Change via Minority Influence
- Drawing Attention: Highlighting an issue through protests or demonstrations (e.g., Civil Rights Movement).
- Consistency: Maintaining a consistent message over time and across members to gain credibility (e.g., Suffragettes).
- Deeper Processing: The majority begins to question the status quo and reflect on the minority's arguments.
- Augmentation Principle: The minority's commitment, especially through self-sacrifice, strengthens influence (e.g., Freedom Riders).
- Snowball Effect: More members of society adopt the minority viewpoint, shifting it toward majority status (e.g., Civil Rights Act of 1964).
- Social Cryptomnesia: The origins of the change are forgotten, but the new norms become ingrained (e.g., gender equality).
Conformity & Social Change
- Role of Dissent: Asch's research showed dissenters weaken the majority's influence.
- Normative Social Influence (NSI): Conforming to gain approval or avoid rejection (e.g., reducing energy consumption when informed of neighbors' actions).
- Informational Social Influence (ISI): Conforming based on the belief that others have superior knowledge (e.g., accepting climate change due to scientific consensus).
Obedience & Social Change
- Disobedient Role Models: Milgram's study showed obedience rates dropped when participants refused to administer shocks.
- Gradual Commitment (Foot-in-the-Door Effect): Complying with small requests makes individuals more likely to comply with larger ones (e.g., anti-smoking laws).
- Government & Social Change: Health campaigns and laws use obedience principles to promote change (e.g., anti-drink driving campaigns).
Factors Affecting Social Change
- Strength of Minority Influence: Success requires consistency, commitment, and flexibility.
- Barriers to Social Change: Resistance due to negative stereotypes.
- Indirect and Delayed Effects: Minority influence is often slow and indirect, taking decades.
Evaluation of Social Influence and Social Change
- Support for NSI: Exposure to social norms can change behavior (Nolan et al., 2008).
- Weakness of Minority Influence: Minority views often face resistance and may not have immediate effects (Nemeth, 1986).
- Deeper Processing Debate: Moscovici suggested minority influence leads to deeper thinking.
- Methodological Issues: Research may have limited real-world applicability due to artificial settings.
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Description
Explore social change through psychology, focusing on minority influence. Learn how consistent minorities can shift majority opinions. Understand the six steps of social change, from drawing attention to legitimizing change.