Social Change & Minority Influence: Psychology
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Questions and Answers

Which of the following best describes the 'foot-in-the-door' effect, as described by Zimbardo (2007)?

  • Individuals are more likely to comply with larger requests if they are from an authority figure.
  • Individuals are more likely to comply with larger requests after complying with smaller ones. (correct)
  • Individuals are more likely to resist smaller requests if they are from a minority group.
  • Individuals are more likely to resist larger requests after complying with smaller ones.

According to Nemeth (1986), the impact of minority influence is typically immediate and direct.

False (B)

What three factors are crucial for a minority to successfully influence the majority?

Consistency, commitment, and flexibility

According to Bashir et al. (2013), people resist social change due to negative ___________.

<p>stereotypes</p> Signup and view all the answers

Match the study/concept with its effect on obedience or social change.

<p>Milgram's Obedience Study with Disobedient Role Models = Reduced obedience rates among participants. Nolan et al. (2008) on Energy Consumption = Demonstrated that social norms can change behavior. Zimbardo's Gradual Commitment (Foot-in-the-Door Effect) = Compliance with small requests leads to compliance with larger ones. Anti-Drink Driving Campaigns = Framed legal consequences to deter people.</p> Signup and view all the answers

Which of the following concepts explains how the acceptance of climate change is partly due to the public being convinced by scientific consensus?

<p>Informational Social Influence (ISI) (D)</p> Signup and view all the answers

Mackie (1987) argued that minority views trigger more critical thinking than majority views.

<p>False (B)</p> Signup and view all the answers

What is a common limitation of studies like those conducted by Asch, Milgram, and Moscovici?

<p>They took place in artificial settings, limiting real-world applicability. (C)</p> Signup and view all the answers

Which of the following best describes the augmentation principle in the context of social change?

<p>The minority's influence is strengthened when they demonstrate commitment to their cause, often through personal sacrifice. (D)</p> Signup and view all the answers

Social cryptomnesia refers to the process where the majority immediately acknowledges and remembers the minority group's role in initiating social change.

<p>False (B)</p> Signup and view all the answers

Briefly explain how consistency plays a role in minority influence during social change.

<p>Consistency from the minority group over time and across members increases credibility and makes the majority more likely to consider their viewpoint, facilitating social change.</p> Signup and view all the answers

According to Asch's research, the presence of a __________ can significantly reduce conformity rates.

<p>dissenter</p> Signup and view all the answers

Match each step of social change through minority influence with its correct description:

<p>Drawing Attention = Highlighting an issue, often through protests or demonstrations. Deeper Processing = The majority begins to question the status quo, reflecting on the minority’s arguments. The Snowball Effect = A tipping point is reached where more members of society adopt the minority viewpoint. Social Cryptomnesia = The majority forgets the origins of the change, but the new norms become ingrained.</p> Signup and view all the answers

Which of the following best describes the role of normative social influence (NSI) in social change?

<p>NSI leads individuals to adopt minority viewpoints to gain social approval and avoid rejection. (B)</p> Signup and view all the answers

Minority influence is more likely to lead to social change when the minority group is perceived as flexible and willing to compromise.

<p>False (B)</p> Signup and view all the answers

Explain how the Civil Rights Movement exemplifies the six steps of social change through minority influence.

<p>The Civil Rights Movement drew attention to racial injustice, maintained consistency in their message, caused deeper processing among the majority, demonstrated commitment through the augmentation principle, reached a tipping point with legal changes (snowball effect), and eventually led to a societal shift where the origins of the struggle were sometimes forgotten (social cryptomnesia).</p> Signup and view all the answers

Flashcards

Social Change

Shifts in societal attitudes, beliefs, and behaviors over time, leading to new norms.

Minority Influence

The influence of a small group on the majority to adopt a new perspective.

Drawing Attention

Highlighting an issue to grab attention by using methods such as protests or demonstrations.

Consistency

Consistency over time and across the minority group, to gain credibility.

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Deeper Processing

When the majority starts questioning its status quo because of the minority.

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Augmentation Principle

Increased influence due to the perceived risk or sacrifice by the minority.

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Snowball Effect

The point where more of society begins to adopt the minority's viewpoint.

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Social Cryptomnesia

Forgetting the origin of a social change. The new norm becomes ingrained.

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Informational Social Influence (ISI)

Conforming because you believe others have more knowledge than you.

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Disobedient Role Models

When one person refuses to obey, others are more likely to also disobey authority.

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Gradual Commitment (Foot-in-the-Door Effect)

Starting with small requests, gradually leading to bigger ones, increases compliance.

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Government and Social Change

Using laws and campaigns to encourage social change through obedience.

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Strength of Minority Influence

Consistency, commitment and flexibility are needed for a minority to sway the majority.

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Barriers to Social Change

Resistance to change due to existing prejudices and stereotypes.

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Indirect and Delayed Effects

Minority influence often has a slow and indirect impact on the majority.

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Support for NSI

Social norms can change behaviour (Nolan et al., 2008).

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Study Notes

  • Social change involves shifts in societal attitudes, beliefs, and behaviors over time.
  • It occurs when new ways of thinking or behaving become widely accepted.
  • Psychology studies social change through the lens of social influence, including minority influence, conformity, and obedience.

The Role of Minority Influence

  • Minority influence involves a small group persuading the majority to adopt a new perspective.
  • Moscovici's (1969) blue-green slides experiment showed consistent minorities can influence opinions.

Six Steps of Social Change via Minority Influence

  • Drawing Attention: Highlighting an issue through protests or demonstrations (e.g., Civil Rights Movement).
  • Consistency: Maintaining a consistent message over time and across members to gain credibility (e.g., Suffragettes).
  • Deeper Processing: The majority begins to question the status quo and reflect on the minority's arguments.
  • Augmentation Principle: The minority's commitment, especially through self-sacrifice, strengthens influence (e.g., Freedom Riders).
  • Snowball Effect: More members of society adopt the minority viewpoint, shifting it toward majority status (e.g., Civil Rights Act of 1964).
  • Social Cryptomnesia: The origins of the change are forgotten, but the new norms become ingrained (e.g., gender equality).

Conformity & Social Change

  • Role of Dissent: Asch's research showed dissenters weaken the majority's influence.
  • Normative Social Influence (NSI): Conforming to gain approval or avoid rejection (e.g., reducing energy consumption when informed of neighbors' actions).
  • Informational Social Influence (ISI): Conforming based on the belief that others have superior knowledge (e.g., accepting climate change due to scientific consensus).

Obedience & Social Change

  • Disobedient Role Models: Milgram's study showed obedience rates dropped when participants refused to administer shocks.
  • Gradual Commitment (Foot-in-the-Door Effect): Complying with small requests makes individuals more likely to comply with larger ones (e.g., anti-smoking laws).
  • Government & Social Change: Health campaigns and laws use obedience principles to promote change (e.g., anti-drink driving campaigns).

Factors Affecting Social Change

  • Strength of Minority Influence: Success requires consistency, commitment, and flexibility.
  • Barriers to Social Change: Resistance due to negative stereotypes.
  • Indirect and Delayed Effects: Minority influence is often slow and indirect, taking decades.

Evaluation of Social Influence and Social Change

  • Support for NSI: Exposure to social norms can change behavior (Nolan et al., 2008).
  • Weakness of Minority Influence: Minority views often face resistance and may not have immediate effects (Nemeth, 1986).
  • Deeper Processing Debate: Moscovici suggested minority influence leads to deeper thinking.
  • Methodological Issues: Research may have limited real-world applicability due to artificial settings.

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Description

Explore social change through psychology, focusing on minority influence. Learn how consistent minorities can shift majority opinions. Understand the six steps of social change, from drawing attention to legitimizing change.

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