Principle of Consistency in Minority Influence

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What did Moscovici's study aim to observe?

How minorities can influence a majority (correct)
The impact of majority influence on minority groups
The role of flexibility in group dynamics
The effect of consistency in decision-making

In Moscovici's study, what was the percentage of participants who said the slides were green when the confederates were consistent in their answers?

8% (correct)
2%
10%
5%

What was the key finding regarding participant responses when the confederates answered inconsistently?

Minority had no influence on the majority
Majority fully accepted the minority view
Participants were more likely to conform to the majority view
Participant responses were divided with very few agreeing with the minority (correct)

Which factor is highlighted as crucial for a minority to exert maximum influence on a majority in Moscovici's study?

Consistency (B) Signup and view all the answers

What type of study did Moscovici conduct to investigate minority influence?

Lab experiment (D) Signup and view all the answers

How did Moscovici's study demonstrate the role of consistency in minority influence?

By indicating that consistent minority views have a stronger impact on the majority (C) Signup and view all the answers

What is the main reason why a committed minority can influence a majority?

Their passion and confidence suggests their view must be valid (C) Signup and view all the answers

What is the augmentation principle in the context of minority influence?

The minority's views appear more valid when expressed by multiple people (D) Signup and view all the answers

What is the significance of diachronic consistency in minority influence?

It forces the majority to rethink their views repeatedly over time (D) Signup and view all the answers

What is the significance of synchronic consistency in minority influence?

It convinces the majority that there is something worth agreeing with (D) Signup and view all the answers

Why is flexibility important for a minority group trying to influence a majority?

It makes the minority appear more open-minded and reasonable (B) Signup and view all the answers

What is NOT a reason why a minority group can influence a majority?

The minority's views are perceived as more extreme and uncompromising (B) Signup and view all the answers

What is the advantage of a minority group appearing flexible, compromising and rational?

They are more likely to be seen as reasonable, considerate and cooperative. (C) Signup and view all the answers

According to the study by Martin et al. (2003), what was the finding regarding the internalisation of minority and majority views?

There was a greater degree of internalisation of a minority view compared to a majority view. (B) Signup and view all the answers

What does the emphasis on consistency, commitment and flexibility have the potential to do, according to the text?

Inform minority groups about the best way to behave in order to exert a maximum amount of influence. (B) Signup and view all the answers

What is a potential limitation of the techniques described in the text for minority groups to influence an audience?

The majority group is often larger than the minority group and has greater connections and more power. (D) Signup and view all the answers

What is a key issue with Moscovici's study, according to the text?

The study relied on artificial tasks and stimuli, lacking mundane realism. (D) Signup and view all the answers

Which of the following processes did the study by Martin et al. (2003) investigate?

The effects of majority and minority influence on internalisation of views. (D) Signup and view all the answers