18 Questions
What did Moscovici's study aim to observe?
How minorities can influence a majority
In Moscovici's study, what was the percentage of participants who said the slides were green when the confederates were consistent in their answers?
8%
What was the key finding regarding participant responses when the confederates answered inconsistently?
Participant responses were divided with very few agreeing with the minority
Which factor is highlighted as crucial for a minority to exert maximum influence on a majority in Moscovici's study?
Consistency
What type of study did Moscovici conduct to investigate minority influence?
Lab experiment
How did Moscovici's study demonstrate the role of consistency in minority influence?
By indicating that consistent minority views have a stronger impact on the majority
What is the main reason why a committed minority can influence a majority?
Their passion and confidence suggests their view must be valid
What is the augmentation principle in the context of minority influence?
The minority's views appear more valid when expressed by multiple people
What is the significance of diachronic consistency in minority influence?
It forces the majority to rethink their views repeatedly over time
What is the significance of synchronic consistency in minority influence?
It convinces the majority that there is something worth agreeing with
Why is flexibility important for a minority group trying to influence a majority?
It makes the minority appear more open-minded and reasonable
What is NOT a reason why a minority group can influence a majority?
The minority's views are perceived as more extreme and uncompromising
What is the advantage of a minority group appearing flexible, compromising and rational?
They are more likely to be seen as reasonable, considerate and cooperative.
According to the study by Martin et al. (2003), what was the finding regarding the internalisation of minority and majority views?
There was a greater degree of internalisation of a minority view compared to a majority view.
What does the emphasis on consistency, commitment and flexibility have the potential to do, according to the text?
Inform minority groups about the best way to behave in order to exert a maximum amount of influence.
What is a potential limitation of the techniques described in the text for minority groups to influence an audience?
The majority group is often larger than the minority group and has greater connections and more power.
What is a key issue with Moscovici's study, according to the text?
The study relied on artificial tasks and stimuli, lacking mundane realism.
Which of the following processes did the study by Martin et al. (2003) investigate?
The effects of majority and minority influence on internalisation of views.
Explore the concept of how minority viewpoints can influence the majority by remaining consistent over time, using the augmentation principle. Understand how synchronic and diachronic synchrony play a role in convincing the opposition and generating doubt.
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