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What term best describes the notion that words do not have inherent meanings, but meanings are assigned by individuals?
Which tradition views communication as a process of expression, interaction, and influence?
What is the key concept in the Cybernetic Tradition that facilitates effective communication?
According to the concept of messages eliciting a response, what is a critical aspect of communication?
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Which tradition is primarily concerned with persuasion and public discourse?
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The idea that communication is a relational process is illustrated by which philosopher's observation?
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In communication theory, which of the following is a method for making careful observations of cause-and-effect relationships?
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Which of the following best characterizes communication within the Cybernetic Tradition?
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What does the semiotic tradition emphasize about communication?
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What is the focus of the socio-cultural tradition in communication theory?
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Which statement aligns with the critical tradition of communication theory?
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In phenomenological tradition, what is primarily valued in communication?
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What is a characteristic of scientific theories according to communication theory?
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Which of the following best describes signs in the semiotic tradition?
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According to the socio-cultural tradition, how is reality constructed?
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What role does communication play according to the critical tradition?
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What is one of the key processes involved in the Clarification of Values standard in interpretive theory?
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Which two qualities are essential for satisfying the Aesthetic Appeal standard in interpretive theory?
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What determines the reasonableness of an interpreter's case according to the Community of Agreement standard?
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How is a good interpretive theory related to societal change as per the Reform of Society standard?
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What methodology do interpretive scholars primarily rely on in their research?
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Which statement is false regarding the objective theorists' approach to communication theory?
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What role do critical interpreters often assume in society according to the interpretive standards?
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What is a limitation of interpretive theory compared to objective theory in regards to data collection?
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What is the primary focus of objective theories in terms of future prediction?
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How does the principle of parsimony apply to scientific theories?
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What is a requirement for a good objective theory regarding its hypotheses?
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What defines the practical utility of a good objective theory?
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In quantitative research, what is emphasized when gathering evidence?
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What is a goal of interpretive scholarship in communication theory?
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What characterizes a hypothesis that is considered testable?
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Which of the following reflects the emphasis of rhetorical critics in interpretive scholarship?
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Study Notes
Features of Communication
- Communication encompasses various forms, including speaking, listening, writing, reading, performing, and witnessing, engaging with messages in diverse media.
- Messages are created and shaped by communicators who construct, invent, plan, craft, and select content and form.
- Interpretation relies on the meanings assigned by individuals; words carry meanings shaped by human interactions.
- Communication is dynamic, illustrating that experiences and interactions continually evolve.
- Effective messages are those that elicit responses from recipients and create an impact.
Seven Traditions of Communication Theory
- Traditions provide distinct vocabularies for understanding communication issues and practices.
Socio-Psychological Tradition
- This tradition studies communication as expression, interaction, and influence through cause-and-effect relationships observed systematically.
Cybernetic Tradition
- Focuses on communication as information processing, emphasizing efficient transmission with minimal interference.
- Feedback is fundamental for effective communication within systems, highlighting the interdependence in complex systems.
Rhetorical Tradition
- Examines communication as the art of discourse, stressing the importance of persuasion in collective public discussions.
Semiotic Tradition
- Investigates communication as mediation through signs and symbols, bridging subjective realities using shared language.
- Examples of signs include fever indicating infection or migratory birds signaling seasonal change.
Socio-Cultural Tradition
- This tradition views communication as a means of reproducing social order, where reality is constructed through interactions.
- It emphasizes that culture is reinforced and recreated through everyday communication practices.
Critical Tradition
- Focuses on discursive reflection that aims to reveal and challenge ideological distortions.
- Examines the interplay between language and power dynamics, assessing the impact of mass media on societal consciousness.
Phenomenological Tradition
- Considers communication as dialogue that fosters authentic relationships and shared understanding.
- Emphasizes the significance of individuals' perceptions and experiences in constructing meaning.
Scientific vs Interpretive Theory
- Objective theories explain behaviors and predict outcomes based on repeatable patterns, aiming for clarity, simplicity, and utility.
- Objective theories should be testable, relying on quantitative research methodologies.
- Interpretive theories offer fresh insights, emphasize values, and promote aesthetic appeal in presentation.
Scientific Standards
- A good objective theory provides clear explanations, predicts outcomes, maintains simplicity, is testable, is practically useful, and primarily uses quantitative data.
Interpretive Standards
- A successful interpretive theory offers new understandings, clarifies values, possesses aesthetic qualities, gains community support, and often drives social change.
- Interpretive research utilizes qualitative methods, focusing on understanding phenomena in their natural contexts.
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Description
Explore the foundational theories of communication through this quiz. Understand how messages are created and the various forms communication takes based on Robert Craig's insights. Test your knowledge on the different traditions that shape our understanding of communication.
