Questions and Answers
Which of the following is considered a part of promotion?
Displays
What is the main difference between advertising and sales promotion?
Advertising moves the product toward the buyer, while sales promotion moves the buyer towards the product.
What makes advertising a commercial transaction?
It is paid for by an identified sponsor.
Which form of publicity is considered as advertising?
Signup and view all the answers
Which activity makes advertising and personal selling more effective?
Signup and view all the answers
What kind of activities are considered as non-recurrent in nature?
Signup and view all the answers
What is personal selling?
Signup and view all the answers
What is the basic objective of promotion?
Signup and view all the answers
What does public relations refer to?
Signup and view all the answers
In which stage of a product's life cycle do promotional efforts become necessary to sustain its market?
Signup and view all the answers
What is the purpose of personal selling?
Signup and view all the answers
What happens to promotional expenses in the introduction stage of a product's life cycle?
Signup and view all the answers
