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Questions and Answers
Which of the following is considered a part of promotion?
Which of the following is considered a part of promotion?
- Personal selling
- Displays (correct)
- Mass media communication
- Herbal petrol concept
What is the main difference between advertising and sales promotion?
What is the main difference between advertising and sales promotion?
- Advertising is any form of news about a product, while sales promotion is paid for by the sponsor.
- Advertising is a commercial transaction, while sales promotion is non-personal communication.
- Advertising is non-recurrent, while sales promotion is continuous.
- Advertising moves the product toward the buyer, while sales promotion moves the buyer towards the product. (correct)
What makes advertising a commercial transaction?
What makes advertising a commercial transaction?
- It is commercially significant news about a product or service.
- It includes all forms of mass media communication.
- It refers to any non-personal presentation of goods or services.
- It is paid for by an identified sponsor. (correct)
Which form of publicity is considered as advertising?
Which form of publicity is considered as advertising?
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Which activity makes advertising and personal selling more effective?
Which activity makes advertising and personal selling more effective?
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What kind of activities are considered as non-recurrent in nature?
What kind of activities are considered as non-recurrent in nature?
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What is personal selling?
What is personal selling?
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What is the basic objective of promotion?
What is the basic objective of promotion?
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What does public relations refer to?
What does public relations refer to?
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In which stage of a product's life cycle do promotional efforts become necessary to sustain its market?
In which stage of a product's life cycle do promotional efforts become necessary to sustain its market?
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What is the purpose of personal selling?
What is the purpose of personal selling?
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What happens to promotional expenses in the introduction stage of a product's life cycle?
What happens to promotional expenses in the introduction stage of a product's life cycle?
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