Sales Promotion and its Role in Marketing
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Questions and Answers

Which of the following is considered a part of promotion?

  • Personal selling
  • Displays (correct)
  • Mass media communication
  • Herbal petrol concept

    • What is the main difference between advertising and sales promotion?

  • Advertising is any form of news about a product, while sales promotion is paid for by the sponsor.
  • Advertising is a commercial transaction, while sales promotion is non-personal communication.
  • Advertising is non-recurrent, while sales promotion is continuous.
  • Advertising moves the product toward the buyer, while sales promotion moves the buyer towards the product. (correct)

    • What makes advertising a commercial transaction?

  • It is commercially significant news about a product or service.
  • It includes all forms of mass media communication.
  • It refers to any non-personal presentation of goods or services.
  • It is paid for by an identified sponsor. (correct)

    • Which form of publicity is considered as advertising?

    <p>News about a product paid for by the sponsor</p> Signup and view all the answers

    Which activity makes advertising and personal selling more effective?

    <p>Sales promotion</p> Signup and view all the answers

    What kind of activities are considered as non-recurrent in nature?

    <p>Sales promotional activities</p> Signup and view all the answers

    What is personal selling?

    <p>An oral, face-to-face presentation with prospective buyers</p> Signup and view all the answers

    What is the basic objective of promotion?

    <p>To inform potential buyers about the products and services of a business</p> Signup and view all the answers

    What does public relations refer to?

    <p>The rapport that the business maintains with the members of the public</p> Signup and view all the answers

    In which stage of a product's life cycle do promotional efforts become necessary to sustain its market?

    <p>Maturity stage</p> Signup and view all the answers

    What is the purpose of personal selling?

    <p>To make a face-to-face presentation and persuade prospective buyers to buy</p> Signup and view all the answers

    What happens to promotional expenses in the introduction stage of a product's life cycle?

    <p>They are heavy to popularize the brand name</p> Signup and view all the answers

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