Podcast
Questions and Answers
What does the term pharmaceutical promotion encompass?
What does the term pharmaceutical promotion encompass?
- Activities focused on research and development of medicinal drugs
- Activities related to government regulation of medicinal drugs
- Activities aimed at inducing the prescription, supply, purchase, and use of medicinal drugs (correct)
- Activities targeting the production of medicinal drugs
According to the 6 Ms model, what does 'Mission' refer to in planning communications strategy?
According to the 6 Ms model, what does 'Mission' refer to in planning communications strategy?
- The specific points to be communicated
- The vehicles used to convey the message
- The objective of the communication (correct)
- The assessment of impact after the campaign
What was the estimated allocation of pharmaceutical companies' revenues to marketing, as stated in the Scrip magazine article from 1997?
What was the estimated allocation of pharmaceutical companies' revenues to marketing, as stated in the Scrip magazine article from 1997?
- 50%
- 35% (correct)
- 45%
- 25%
What is one of the aspects included in pharmaceutical promotion as mentioned in the given text?
What is one of the aspects included in pharmaceutical promotion as mentioned in the given text?
Which activities are considered part of pharmaceutical promotion as per WHO's definition?
Which activities are considered part of pharmaceutical promotion as per WHO's definition?
What does the Money component of the 6 Ms model refer to in planning communications strategy?
What does the Money component of the 6 Ms model refer to in planning communications strategy?
Which of the following is NOT a non-personal vehicle in the marketing communications mix?
Which of the following is NOT a non-personal vehicle in the marketing communications mix?
What is a major type of sales promotion addressed to the end consumer by the manufacturer?
What is a major type of sales promotion addressed to the end consumer by the manufacturer?
What type of communication efforts do public relations refer to?
What type of communication efforts do public relations refer to?
In which market situation does the proper allocation of budget across various media vehicles vary greatly?
In which market situation does the proper allocation of budget across various media vehicles vary greatly?
Which promotional strategy focuses on inducing intermediaries to sell the product at retail?
Which promotional strategy focuses on inducing intermediaries to sell the product at retail?
Which element in the promotion mix presents the advantage of permitting an interaction between the firm and a potential customer?
Which element in the promotion mix presents the advantage of permitting an interaction between the firm and a potential customer?
Which non-personal vehicle is particularly effective in directing buyers to the point-of-purchase?
Which non-personal vehicle is particularly effective in directing buyers to the point-of-purchase?
What are techniques often included in sales promotion as a short-term inducement to generate action?
What are techniques often included in sales promotion as a short-term inducement to generate action?
Which element of the marketing communications mix involves non-paid communication efforts?
Which element of the marketing communications mix involves non-paid communication efforts?
What is the focus of a 'pull' strategy in the allocation of promotional budget?
What is the focus of a 'pull' strategy in the allocation of promotional budget?
