Research methods: Qualitative vs Quantitative

A company wants to understand the nuanced experiences of its long-term customers with a particular product. Which qualitative research method would be most suitable to gain in-depth insights into individual perspectives?

A business aims to identify common usability issues on its website and gather diverse opinions on potential design improvements. Which qualitative method would efficiently collect feedback from a broad range of users?

A company suspects a link between employee satisfaction and productivity but needs to statistically confirm if a relationship exists before investing in new initiatives. What quantitative research method should they employ?

A technology company aims to understand how users from different cultural backgrounds interact with its new app to inform culturally sensitive design changes. Which qualitative method is most appropriate?

A marketing team wants to determine if a new advertising campaign ($X$) causes an increase in product sales ($Y$). Which quantitative research method should they use?

A small business owner notices a sharp decline in sales after a competitor launched a similar product. Lacking resources for large-scale studies, they decide to deeply analyze their own company's sales data, customer feedback, and internal processes over the past year to identify potential weaknesses. Which research method are they employing?

A company wants to gauge initial reactions to different versions of its new website design, specifically focusing on user interface preferences and overall appeal. They plan to collect data from users as they browse the test websites. Which research method is most relevant?

A retail chain implements a new customer loyalty program in half of its stores, while the other half continues with the existing program. After six months, they compare sales data between the two groups to assess the new program's effectiveness. Which quantitative research method is being used?

A company wants to determine if a new marketing strategy will increase sales. To do this, they test the strategy in one region and compare the sales to a region where the strategy isn't implemented. What type of research is this?

A researcher is investigating the impact of employee satisfaction on productivity. They hypothesize that higher satisfaction leads to increased productivity. What is the independent variable in this scenario?

Which of the following is the MOST appropriate initial step in the scientific method of research?

A research introduction should primarily aim to do which of the following?

A researcher relies on existing company reports, industry publications, and academic articles to gather information for their study. Which research method is being employed?

Why might business research sometimes yield inaccurate information, even when following the scientific method?

After collecting and analyzing data, what is the next logical step in the scientific method of research?

Which section of a research report provides the reader with the study's background, purpose, and direction?

A company notices a decline in online sales. Which business research method would be MOST suitable to understand the underlying reasons for this decline?

A marketing manager wants to assess the impact of a new advertising campaign on brand perception. Which research approach would be the MOST effective?

Which of the following scenarios would benefit MOST from a correlational business research approach?

A company wants to improve its reputation management. How can business research contribute MOST effectively to this goal?

What is a primary limitation of business research?

Which of the following research questions is best addressed using a causal-comparative research design?

A company aims to understand how packaging changes impact product sales. Which quantitative research method would be MOST appropriate?

A business seeks to identify potential problems and make informed decisions using research insights. What is the FIRST step they should take?

In research, what is the primary role of an independent variable?

A researcher is investigating the impact of a new training program on employee productivity. Which variable would be considered the dependent variable?

Which of the following is a key characteristic of an effective research title?

What is the primary purpose of formulating a hypothesis in research?

In hypothesis testing, what distinguishes a null hypothesis from an alternative hypothesis?

When defining the 'Statement of the Problem' in a research study, what should be its primary focus?

Which characteristic is most important when formulating a research problem?

A company is facing high employee turnover and wants to understand the underlying causes. According to the information provided, which Human Resource Management theory could best help them investigate the motivational factors behind this issue?

A researcher is investigating the impact of a new advertising campaign on consumer behavior. Which theoretical framework would be most suitable to explain why the campaign is (or isn't) effective?

An entrepreneur is launching a startup with a strong social mission. Which concept would be most relevant for them to understand?

A financial analyst is constructing a portfolio and wants to optimize the trade-off between risk and return. Which model should the analyst employ?

A company is experiencing low employee motivation. Applying McGregor's theories, what action illustrates an attempt to shift from 'Theory X' to 'Theory Y' management?

A project manager is deciding on the most appropriate leadership style for a team with varying levels of experience and expertise. Which leadership theory would be most applicable?

A grocery retailer is analyzing their operational strategy with the intent to compete with larger organizations. Which approach would be most helpful in understanding how retailers often evolve to offer more services and higher prices over time?

Which of the following is NOT a primary function of a hypothesis in research?

A marketing manager is tasked with developing a comprehensive marketing plan. Which framework would be MOST helpful for considering the key elements of the marketing mix?

A researcher aims to study the impact of social media on teenage mental health. Which of the following best illustrates a suitable scope statement for this study?

A research study explores the effectiveness of a new teaching method in improving student test scores. What would be considered a delimitation of the study?

Why is it important for a research study to have clearly defined delimitations?

In a study on the effect of exercise on stress levels, the researcher defines 'stress' as the score obtained on a standardized stress assessment questionnaire. Which type of definition is being used?

A researcher is studying the impact of sleep duration on academic performance. Which of the following best demonstrates an operational definition of 'sleep duration'?

When constructing the definition of terms in research, what is the recommended order when providing multiple types of definitions for a term?

Which of the following is the most appropriate way to format terms in the Definition of Terms section of a research paper?

In which part of a research work would you typically find a discussion of who will benefit from the findings of the study?

What is Research?

Business Research

Qualitative Research

Quantitative Research

Focus Groups

Interviews (Research)

Case Study Research

Ethnographic Research

Surveys

Causal-comparative Research

Correlational Research

Advantages of Business Research

Disadvantages of Business Research

Experimental Research

Literature Research

Variable

Independent Variable

Hypothesis

Identify the problem

Introduction

Contents of Introduction

Functions of a Hypothesis

Theoretical Framework

Research Title

Porter's Five Forces

SERVQUAL Theory

Null Hypothesis

Situational Theory

Alternative Hypothesis

Scientific Management Principles

Theory X & Theory Y

Statement of the Problem

Expectancy Theory by Vroom

Conceptual Framework

Significance of the Study

Scope and Delimitations

Conceptual Definition

Operational Definition

Lexical Definition

Authoritative Definition

Alphabetical Order

Definition Order (Multiple)