Podcast
Questions and Answers
What does validity refer to in research?
What does validity refer to in research?
Exploratory research focuses on explaining relationships between variables.
Exploratory research focuses on explaining relationships between variables.
False (B)
What are the commonly studied units of analysis in research?
What are the commonly studied units of analysis in research?
Individuals, groups, organizations, social interactions, purchase behavior, innovation performance, venture growth.
The two main research philosophies discussed are __________ and __________.
The two main research philosophies discussed are __________ and __________.
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Match the purpose of research with its description:
Match the purpose of research with its description:
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Which of the following is NOT a step in the design plan of a research project?
Which of the following is NOT a step in the design plan of a research project?
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In positivism, the meaning of phenomena is considered consistent across different subjects.
In positivism, the meaning of phenomena is considered consistent across different subjects.
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What is operationalization in the context of research?
What is operationalization in the context of research?
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What is the primary focus of Design Thinking?
What is the primary focus of Design Thinking?
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Agile methodologies focus solely on completing projects as quickly as possible.
Agile methodologies focus solely on completing projects as quickly as possible.
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What is the main purpose of the Lean Startup method?
What is the main purpose of the Lean Startup method?
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In Agile, individuals and interactions are valued over __________.
In Agile, individuals and interactions are valued over __________.
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Match the following Agile methods with their descriptions:
Match the following Agile methods with their descriptions:
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Which of the following is NOT one of the four Agile guidelines?
Which of the following is NOT one of the four Agile guidelines?
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Scrum is the only methodology that adheres to Agile principles.
Scrum is the only methodology that adheres to Agile principles.
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What is the primary purpose of experimental research?
What is the primary purpose of experimental research?
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What does the iterative development approach in Agile aim to improve?
What does the iterative development approach in Agile aim to improve?
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In a between-subjects design, the same participants are assigned to all conditions.
In a between-subjects design, the same participants are assigned to all conditions.
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What are the strengths of using experiments in research?
What are the strengths of using experiments in research?
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Survey research primarily employs a __________ approach.
Survey research primarily employs a __________ approach.
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Which of the following is a guideline for asking survey questions?
Which of the following is a guideline for asking survey questions?
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What is the role of independent variables in a research model?
What is the role of independent variables in a research model?
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Match the following research methods with their characteristics:
Match the following research methods with their characteristics:
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Full mediation occurs when the mediator explains part of the relationship between independent and dependent variables.
Full mediation occurs when the mediator explains part of the relationship between independent and dependent variables.
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Experiments often require deceiving subjects to maintain scientific rigor.
Experiments often require deceiving subjects to maintain scientific rigor.
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What are the two approaches to theory building mentioned in the content?
What are the two approaches to theory building mentioned in the content?
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What kind of data is typically collected in cross-sectional surveys?
What kind of data is typically collected in cross-sectional surveys?
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In social media marketing, the traditional approach is often referred to as the ______ approach.
In social media marketing, the traditional approach is often referred to as the ______ approach.
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Match the type of variable with its definition:
Match the type of variable with its definition:
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What should a research topic be to ensure it is successful?
What should a research topic be to ensure it is successful?
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The introduction of a research paper is typically written as the first step after the literature review.
The introduction of a research paper is typically written as the first step after the literature review.
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What type of mediation occurs when the mediator explains all of the relationship between independent and dependent variables?
What type of mediation occurs when the mediator explains all of the relationship between independent and dependent variables?
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What does Public Value Theory aim to enhance?
What does Public Value Theory aim to enhance?
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The assimilation depth of AI-enabled services negatively affects operational public service for citizens.
The assimilation depth of AI-enabled services negatively affects operational public service for citizens.
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What does the acronym OPSC stand for?
What does the acronym OPSC stand for?
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Assimilation breadth of AI-enabled services (ABES) positively affects _____ public service for citizens (SPSC).
Assimilation breadth of AI-enabled services (ABES) positively affects _____ public service for citizens (SPSC).
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Match the following terms with their descriptions:
Match the following terms with their descriptions:
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Which hypothesis states that citizen satisfaction is positively impacted by strategic public service?
Which hypothesis states that citizen satisfaction is positively impacted by strategic public service?
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Risk factors do not play a role in the relationship between assimilation depth and operational public service.
Risk factors do not play a role in the relationship between assimilation depth and operational public service.
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What scale was used in the survey questionnaire for assessing AI service assimilation?
What scale was used in the survey questionnaire for assessing AI service assimilation?
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What is the main dependent variable in the study of consumer attitudes towards AI-based digital assistants?
What is the main dependent variable in the study of consumer attitudes towards AI-based digital assistants?
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Personalization negatively affects consumers' attitudes towards AI-based digital assistants.
Personalization negatively affects consumers' attitudes towards AI-based digital assistants.
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Name one factor that mediates the impact of privacy concerns and personalization on consumers' willingness to disclose information.
Name one factor that mediates the impact of privacy concerns and personalization on consumers' willingness to disclose information.
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The theory that suggests attitudes influence behavioral intentions is known as the Theory of ______.
The theory that suggests attitudes influence behavioral intentions is known as the Theory of ______.
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Match the following concepts with their descriptions:
Match the following concepts with their descriptions:
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How many independent variables were identified in the study?
How many independent variables were identified in the study?
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No moderators were identified in the framework of the study.
No moderators were identified in the framework of the study.
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What is the Personalization-Privacy Paradox (PPP)?
What is the Personalization-Privacy Paradox (PPP)?
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Study Notes
Lecture Notes Summary
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Lecture 1: Scientific contribution is a gap in current literature and practice. Social sciences focus on human behavior, use messy data, and do not have universal answers. Scientific research contributes to a body of knowledge by discovering laws and postulating theories, explained using logic and evidence. Methods followed by scientific research are methodical. Data are collected and interpreted.
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Lecture 1: Research Paper Structure and Significance. Before research papers are developed, the significance of the topic and novelty must be addressed, along with curiosity and approachability.
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Lecture 2: Value-in-use is the providing of utility. Value co-creation is complex and dynamic, dealing with uncertainty which requires facilitation of subjectivity, complexity, and chaos management.
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Lecture 2: Agile, Scrum/Lean-Startup methods are used to address value co-creation in entrepreneurial settings. Agile is an iterative approach, Scrum is a project management framework for software development, and Lean Startup is methodology for business and model innovation. Agile guidelines include individuals and interactions, working software, and comprehensive documentation.
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Lecture 2 & 7: Agile methods and frameworks, and design thinking processes, are used in practice when applying the agile viewpoint.
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Lecture 3: Elements of Theory. This covers constructs, ideas, and variables in relation to each other, as well as the boundaries of the theory. Types of variables are discussed. These elements are part of any study or published marketing research. A theory is presented, often in the form of a model, to explain different types of variables in a proposed research model.
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Lecture 3: Common approaches to theory building use inductive and deductive methods.
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Lecture 4: Possible Exam Questions. Discussion on Cronbach's alpha and validity, along with the purpose of Systematic Literature Reviews (SLRs). Research gaps are important to identify within a topic.
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Lecture 4: Deductive and Inductive Research Approaches. Summarized.
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Lecture 4: Discussion of digital marketing.
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Lecture 5: Business Models. This defines a business model as a simplified representation of a company's activities. Components of the model include strategic components (e.g., strategy, resources, network), customer & market components (e.g., customer model, revenue model), and value creation components (e.g., manufacturing, procurement, financial). There are examples of business model components such as Razor-Razor Blade models, and how to analyze these elements.
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Lecture 5 & 6: The importance, and applications of business models around, are discussed.
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Lecture 6: Discussion on constructs/variables. Concretely discussing the components of a research paper by Kronemann, and the elements of a research paper, such as objectives, units of analysis, and methodology, including internal and external validity.
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Lecture 6: Exam example - Discussion on models, variables, and how those concepts are used in practice.
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Lecture 7: Methodology and methods are distinct although related. A methodology provides a rationale for a specific research approach, whereas a method is used to gather data in order to answer research questions. A properly developed research design reduces bias and increases confidence in findings. Types of analysis (qualitative and quantitative) and data collection are discussed.
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Lecture 7: Different research processes, and the different types of research.
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Paper Summary (Article 1): Lean startup, operationalizing. This is about lean startup (LS) as a method for opportunity exploration. Discusses the research gap in the literature, lack of quantitative LS research. Lean startup is a toolset for exploration, utilizing experimentation and early customer insight.
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Paper Summary (Article 2): Agile co-creation process. This is about how companies use agile methods for co-creation processes, how value is created and organized between parties involved. It deals with a digitalization paradox, where increased revenues do not always yield higher profits due to rising costs.
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Paper Summary (Article 3): Business Models. This is about the concept of business models, and components like strategic components (strategy, resources, network), customer and market components, and value creation components. Examples and the importance of the business model canvas are explored.
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Paper Summary (Article 4): Harnessing the potential of AI in government services. This is about the importance of using AI-enabled services by different government departments to better meet the needs of citizens. Discusses research questions, limitations of previous studies, and an explanation of the research method/approach used to explore the topic(s).
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Paper Summary (Article 5): Impact of Online vs. Offline acculturation. This is focused on consumer acculturation. There are specific questions about online and offline cultures and consumer adaptation in the research.
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Paper Summary (Article 6): How AI encourages consumers to share secrets. The study covers AI in marketing and customer service, discussing the privacy paradox, consumer trust, and anthropomorphism with various aspects in AI.
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Paper Summary (Article 7): Effective Marketing Communication. This explores how interactive and non-interactive advertising formats affect messaging effectiveness on social networks. The study used experiments, and tie strength and advertising literacy moderate the effectiveness of different conditions. There is a discussion of the model, along with methods and techniques.
Paper Summaries (additional points):
- Multiple articles presented in the paper summaries had research questions and hypotheses.
- There were multiple types of data collection methods, for example, surveys and interviews.
- Each paper had a methodology section and a discussion/conclusion section.
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Description
Test your knowledge on key concepts in research methods and Agile methodologies. This quiz covers validity, research philosophies, and operationalization, as well as various Agile frameworks like Scrum and Lean Startup. Sharpen your understanding of these essential research and project management topics.
