Qualitative vs Quantitative Research Methods

The main purpose is the development of cultural theories.

A case study involves an in-depth examination of an individual, a group of people, or an institution.

Discourse analysis focuses on the approach in which language is used in texts and contexts.

<p>Quantitative studies rely on numerical or measurable data, while qualitative studies rely on personal accounts or detailed documents.</p> Signup and view all the answers

<p>Quantitative studies rely on numerical or measurable data.</p> Signup and view all the answers

<p>Qualitative studies rely on personal accounts or documents that illustrate in detail how people think or respond within society.</p> Signup and view all the answers

<p>The researcher immerses with subjects and becomes involved with activities exemplifying their cultural practices.</p> Signup and view all the answers

<p>Researchers conduct case studies to gain insights into little-known problems, provide background data for broader studies, and explain socio-psychological and socio-cultural processes.</p> Signup and view all the answers

<p>Discourse analysis looks at how language is used in texts and contexts to construct meaning and shape understanding.</p> Signup and view all the answers

<p>Qualitative research focuses on understanding experiences, perceptions, and behaviors from the perspective of the participants.</p> Signup and view all the answers