Psychology of Priming Effect

What is the term for readily activating certain concepts and associations from one's memory?

What was the result of priming people by having them drink from a warm glass versus a cold one?

What is the purpose of the Implicit Associations Test (IAT)?

What can be uncovered by the Implicit Associations Test (IAT)?

What is the term for the opposite end of the awareness continuum, characterized by effortful attention and careful decision making?

What is the relationship between awareness and control over one's thoughts and behaviors?

What is mindfulness described as in the passage?

What is the result of engaging in a more deliberate consideration of one's thoughts?

What is the Flexible Correction Model?

What is the main difference between sleep and hypnosis, according to the passage?

Who is credited with 'discovering' hypnosis?

What is the meaning of the word 'mesmerize'?

Priming Effect

The priming effect is a phenomenon where certain concepts and associations are activated in one's memory, influencing subsequent thoughts and behaviors.
This effect has been demonstrated in various studies, including one where drinking from a warm glass led to more "warm" behavior towards others.

Implicit Associations Test (IAT)

The IAT is a research method that uses computers to assess people's reaction times to various stimuli, helping to uncover non-conscious biases.
This test is difficult to fake as it records automatic reactions in milliseconds.

High Awareness

High awareness includes effortful attention and careful decision making, allowing individuals to be highly aware of and focused on particular details in their environment.
Examples of high awareness include listening to a funny story on a date, considering a class schedule, or completing a complex math problem.
Mindfulness is a state of higher consciousness that involves awareness of thoughts passing through one's head.

Protecting Against External Influences

Higher awareness can help protect against external influences, such as irrelevant information in advertisements.
The Flexible Correction Model suggests that people who are aware of undue influences can correct their attitudes against the bias.

Hypnosis

Hypnosis is a documented phenomenon that has been studied and debated for over 200 years.
It is characterized by a state of high suggestibility, but unlike sleep, people under hypnosis can still respond to cues and perform tasks.
Franz Mesmer is credited with discovering hypnosis, which was used to treat psychological distress in elite society members.
The English word "mesmerize" originated from Mesmer's name, meaning "to entrance or transfix a person's attention."

Test your understanding of the priming effect, a phenomenon where certain stimuli can influence our thoughts and behaviors without conscious awareness. Explore how priming can affect our interactions with others and shape our subsequent actions. Learn about the impact of priming on our daily lives.