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Psychology of Priming Effect
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Psychology of Priming Effect

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Questions and Answers

What is the term for readily activating certain concepts and associations from one's memory?

  • High awareness
  • Priming (correct)
  • Conscious awareness
  • Implicit association
  • What was the result of priming people by having them drink from a warm glass versus a cold one?

  • They behaved more warmly (correct)
  • They showed no difference in behavior
  • They became more conscious of their actions
  • They behaved more aggressively
  • What is the purpose of the Implicit Associations Test (IAT)?

  • To uncover deeply held motivations
  • To assess people's conscious biases
  • To study the effects of priming on behavior
  • To measure people's reaction times to various stimuli (correct)
  • What can be uncovered by the Implicit Associations Test (IAT)?

    <p>Both non-conscious biases and those that people are motivated to suppress</p> Signup and view all the answers

    What is the term for the opposite end of the awareness continuum, characterized by effortful attention and careful decision making?

    <p>High awareness</p> Signup and view all the answers

    What is the relationship between awareness and control over one's thoughts and behaviors?

    <p>The more aware, the more controlled</p> Signup and view all the answers

    What is mindfulness described as in the passage?

    <p>A state of higher consciousness that includes an awareness of one's thoughts</p> Signup and view all the answers

    What is the result of engaging in a more deliberate consideration of one's thoughts?

    <p>Less persuasion by irrelevant yet biasing influences</p> Signup and view all the answers

    What is the Flexible Correction Model?

    <p>A model that shows how people can correct their attitudes against bias</p> Signup and view all the answers

    What is the main difference between sleep and hypnosis, according to the passage?

    <p>The response to the word 'strawberry'</p> Signup and view all the answers

    Who is credited with 'discovering' hypnosis?

    <p>Franz Mesmer</p> Signup and view all the answers

    What is the meaning of the word 'mesmerize'?

    <p>To entrance or transfix a person's attention</p> Signup and view all the answers

    Study Notes

    Priming Effect

    • The priming effect is a phenomenon where certain concepts and associations are activated in one's memory, influencing subsequent thoughts and behaviors.
    • This effect has been demonstrated in various studies, including one where drinking from a warm glass led to more "warm" behavior towards others.

    Implicit Associations Test (IAT)

    • The IAT is a research method that uses computers to assess people's reaction times to various stimuli, helping to uncover non-conscious biases.
    • This test is difficult to fake as it records automatic reactions in milliseconds.

    High Awareness

    • High awareness includes effortful attention and careful decision making, allowing individuals to be highly aware of and focused on particular details in their environment.
    • Examples of high awareness include listening to a funny story on a date, considering a class schedule, or completing a complex math problem.
    • Mindfulness is a state of higher consciousness that involves awareness of thoughts passing through one's head.

    Protecting Against External Influences

    • Higher awareness can help protect against external influences, such as irrelevant information in advertisements.
    • The Flexible Correction Model suggests that people who are aware of undue influences can correct their attitudes against the bias.

    Hypnosis

    • Hypnosis is a documented phenomenon that has been studied and debated for over 200 years.
    • It is characterized by a state of high suggestibility, but unlike sleep, people under hypnosis can still respond to cues and perform tasks.
    • Franz Mesmer is credited with discovering hypnosis, which was used to treat psychological distress in elite society members.
    • The English word "mesmerize" originated from Mesmer's name, meaning "to entrance or transfix a person's attention."

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    Description

    Test your understanding of the priming effect, a phenomenon where certain stimuli can influence our thoughts and behaviors without conscious awareness. Explore how priming can affect our interactions with others and shape our subsequent actions. Learn about the impact of priming on our daily lives.

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