Psychology: Subconscious Priming Effects on Behavior

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Questions and Answers

What were the primes used in the study mentioned in the text?

Diamond shape and holding up three fingers

Which card was the most commonly selected by participants in the study?

3 of diamonds

What was the result of repeating the study with no hand gestures in a separate sample?

No one selected the 3 of diamonds

How did participants generally feel about their choice in the study?

They felt fully in control Signup and view all the answers

What is Weber's law?

Weber's law is the principle that two stimuli must differ by a constant proportion to be perceived as different. Signup and view all the answers

What is subliminal perception?

Subliminal perception refers to the detection of information below the level of conscious awareness. Signup and view all the answers

Who claimed to have increased popcorn and soft drink sales through subliminal messaging in a movie theater?

James Vicary, an advertising executive, claimed to have increased sales through subliminal messaging. Signup and view all the answers

How does Weber's law relate to the perception of stimuli in decision making?

Weber's law suggests that subtle changes in stimuli may not be noticed unless they reach a certain threshold of difference. Signup and view all the answers

What is subliminal priming?

Subliminal priming refers to activating a particular concept or idea in memory so that a person is affected by that concept, even without being aware that it has been presented. Signup and view all the answers

How does priming in psychology help researchers study the influence of stimuli on behavior?

Priming in psychology helps researchers study how stimuli presented outside of awareness can affect behavior by activating specific concepts or ideas in memory. Signup and view all the answers

What is the conscious threshold in relation to stimuli affecting behavior?

The conscious threshold is the level at which information is presented below the awareness of an individual but can still influence behavior. Signup and view all the answers

How did experimenters use subtle primes in decision making in the study mentioned?

Experimenters used conversational gestures to prime participants to pick the 3 of diamonds by creating a diamond shape with their hands and suggesting this card subtly. Signup and view all the answers