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Innovation Ideation & Proto typing - Build Prototypes and Pitch Your Ideas

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20 Questions

What is a primary benefit of prototyping?

To make concrete the ideas that are in our heads

What distinguishes a Dare event from a typical meeting?

The participants are asked to 'walk the talk' of innovation and sketch out solutions

What is a minimum lovable product (MLP)?

The description is not provided in the content

Why is teaching people to make and create useful products rewarding?

Because it is incredibly rewarding to teach people of all backgrounds and levels

What is the primary advantage of using paper prototypes?

They can be created quickly and at a low cost

What is the term coined by SyncDev CEO Frank Robinson and popularized by Eric Ries?

Minimum Viable Product (MVP)

What is the primary goal of creating a prototype?

To create a physical manifestation of an idea that people can react to, build on, and improve

What is the primary benefit of using prototypes in a diverse audience?

They help to create a sense of ownership

Why is it important to create a prototype?

To create a physical manifestation of an idea that people can react to, build on, and improve

What is the primary advantage of using prototypes over creating a physical product?

They can be created quickly and at a low cost

What is the main difference between a Minimum Viable Product (MVP) and a Minimum Loveable Product (MLP)?

An MVP focuses on the minimum number of features needed to maximize love from a small population of core, ardent users.

What is the primary goal of prototyping?

To quickly show that anyone can prototype, regardless of their skills.

What is the purpose of playing Pictionary during the prototyping process?

To eliminate fear and insecurity about drawing.

What is the advantage of designing for a small population of core, ardent users?

It ensures immediate adoption and loyal customers.

What is the purpose of holding a pitch contest during the prototyping process?

To select the best ideas and present them to investors.

What is the main benefit of happy customers?

They become an extension of the marketing team through social media.

What is the primary goal of creating a Minimum Loveable Product (MLP)?

To create a product that is loved by a small population of core users.

What is the purpose of using a whiteboard and visual icons during the prototyping process?

To help participants visualize and understand the phases of the process.

What is the advantage of having a team member with a design, product, or development background during prototyping?

They can coach their peers and provide guidance on the prototyping process.

What is the main difference between the approach presented in the content and the traditional approach to product development?

The focus on creating a perfect product versus a loveable product.

Study Notes

Prototyping and Minimum Loveable Product (MLP)

  • Think big for the long term but small for the short term, to create a sound launching pad for a product and its next generation.
  • Focus on the minimum number of features needed to maximize love from a small population of core, ardent users.

Prototyping

  • Prototyping is a way to show that an idea can be done quickly and simply.
  • Eliminate fear of drawing by playing Pictionary and using simple visual icons to get the point across.
  • Break down complex processes into main steps, and use a big black marker on a whiteboard to draw key visual icons associated with each phase.
  • Divide participants into groups and ensure that at least one member has a design, product, or development background to coach their peers.

Creating a Prototype

  • Use prototyping templates and work in small groups to take the best ideas and translate them into a multi-step experience.
  • Have fun and turn up the music to create a positive and creative atmosphere.

Pitch and Prioritize Your Ideas

  • Hold a pitch contest to hear all concepts and select the best ideas, with each group having 1-2 minutes to present a compelling business value.
  • Use an idea-pitching competitive approach with a panel of leaders and customers as judges.

Learning Objectives

  • Define what a prototype is.
  • Describe the value of a minimal lovable product (MLP).
  • Summarize how to prototype.

What Is Prototyping and Why Is It Important?

  • Prototyping is a first pass, a simple sketch of an idea you want to implement.
  • It doesn't have to be pretty or completely thought out, but it creates a physical manifestation of a dream that people can react to, build on, and improve.
  • Prototypes are cheap and fast, making them an ideal way to test ideas and create solutions.

Benefits of Prototyping

  • Prototypes make concrete the ideas that are in our heads.
  • They help creators take ownership of the solutions.
  • They are cheap and fast, taking minutes or hours to create, compared to months or years for a completed product.

Prototyping in Practice

  • Use paper prototypes to sketch ideas, especially with a diverse audience of people with technical and non-technical backgrounds.
  • Create a physical manifestation of a dream that people can react to, build on, and improve.

Innovation Ideation & Prototyping Learn about the importance of prototyping and creating a minimal lovable product. Understand the link between big ideas and customer job stories to deliver a transformational experience.

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