5 Questions
What is the strategy often referred to as when a service firm works to manage the supply or availability of the service without affecting service quality?
Capacity management
Which strategy focuses on offering pricing incentives with social bonds as part of relationship marketing?
Social
What is the term used for the process of creating one-to-one solutions through intimate knowledge in relationship marketing?
Customization
Which strategy involves stressing tangible cues, using personal information sources, and engaging in post-purchase communication?
Promotion
What is the term used for the technology and customization to the masses in the context of service products?
Mass customization
Test your knowledge of product concepts and brand management with this quiz on the definition of a product, including services, ideas, and more. Explore the fundamental elements of creating a marketing mix and understand the diverse forms that products can take in the marketplace.
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