Podcast
Questions and Answers
What is the strategy often referred to as when a service firm works to manage the supply or availability of the service without affecting service quality?
What is the strategy often referred to as when a service firm works to manage the supply or availability of the service without affecting service quality?
- Service optimization
- Demand control
- Capacity management (correct)
- Quality assurance
Which strategy focuses on offering pricing incentives with social bonds as part of relationship marketing?
Which strategy focuses on offering pricing incentives with social bonds as part of relationship marketing?
- Customization
- Structural
- Financial
- Social (correct)
What is the term used for the process of creating one-to-one solutions through intimate knowledge in relationship marketing?
What is the term used for the process of creating one-to-one solutions through intimate knowledge in relationship marketing?
- Structural
- Social
- Customization (correct)
- Financial
Which strategy involves stressing tangible cues, using personal information sources, and engaging in post-purchase communication?
Which strategy involves stressing tangible cues, using personal information sources, and engaging in post-purchase communication?
What is the term used for the technology and customization to the masses in the context of service products?
What is the term used for the technology and customization to the masses in the context of service products?
Flashcards
Capacity Management
Capacity Management
Managing the availability of a service without compromising quality.
Social Strategy
Social Strategy
Building relationships through pricing incentives and social connections.
Customization
Customization
Creating unique solutions for each customer based on in-depth understanding.
Promotion Strategy
Promotion Strategy
Signup and view all the flashcards
Mass Customization
Mass Customization
Signup and view all the flashcards
