Product and Brand Management Concepts
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Questions and Answers

What term refers to a group of related products marketed under a single brand name by a company?

  • Brand
  • Product
  • Product line (correct)
  • Product mix

    • Which term describes the recognizable and legally protected symbol, phrase, or word that represents a specific product?

  • Product mix
  • Brand mark
  • Trademark (correct)
  • Brand name

    • What defines the stages and time span from a product being introduced to its declining stage in the market?

  • Product life cycle (correct)
  • Brand name
  • Brand mark
  • Product line

    • Which term represents any feature that distinguishes one seller's good or service from those of other competitors?

    <p>Brand</p> Signup and view all the answers

    What is the total number of product lines that a company offers to its customers known as?

    <p>Product mix</p> Signup and view all the answers

    What is the term for an item offered for sale?

    <p>Product</p> Signup and view all the answers

    Which term refers to the symbol, element, art design, or visual image that immediately recognizes a certain company?

    <p>Brand mark</p> Signup and view all the answers

    What does the term 'product line' refer to?

    <p>Group of related products marketed under a single brand name</p> Signup and view all the answers

    Which term represents the total number of product lines offered by a company?

    <p>Product line</p> Signup and view all the answers

    What is the term for the stages and amount of time that a product goes through from being introduced into the market until its declining stage?

    <p>Product life cycle</p> Signup and view all the answers

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