Podcast
Questions and Answers
Which feature is NOT highlighted in the premium touches section?
Which feature is NOT highlighted in the premium touches section?
The Sunscape models include 20-foot and 22-foot floorplans.
The Sunscape models include 20-foot and 22-foot floorplans.
True
What is the duration of Premier's warranty for Sunscape products?
What is the duration of Premier's warranty for Sunscape products?
10 years
The signature curved rail is a part of Sunscape's __________ options.
The signature curved rail is a part of Sunscape's __________ options.
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Match the following Sunscape models with their corresponding floor plans:
Match the following Sunscape models with their corresponding floor plans:
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What demographic is emphasized for the Sunscape products?
What demographic is emphasized for the Sunscape products?
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Premium materials and features are disposable.
Premium materials and features are disposable.
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What is the primary advantage of the Sunscape's intelligent design?
What is the primary advantage of the Sunscape's intelligent design?
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Two-thirds of the target demographic earn less than __________ per year.
Two-thirds of the target demographic earn less than __________ per year.
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Match the consumer insights to their descriptions:
Match the consumer insights to their descriptions:
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What is the positioning of Sunscape in the market?
What is the positioning of Sunscape in the market?
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Sunscape is built with lower quality materials compared to other premium pontoons.
Sunscape is built with lower quality materials compared to other premium pontoons.
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What year does the all-new Sunscape launch?
What year does the all-new Sunscape launch?
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The new Helms in Sunscape provides a focus on the _______.
The new Helms in Sunscape provides a focus on the _______.
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Match the Sunscape models with their descriptions:
Match the Sunscape models with their descriptions:
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Which feature is NOT mentioned as part of Sunscape's construction?
Which feature is NOT mentioned as part of Sunscape's construction?
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Sunscape includes an industry-leading warranty.
Sunscape includes an industry-leading warranty.
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What is the standard tube size for Sunscape?
What is the standard tube size for Sunscape?
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The furniture in Sunscape is made of premium _______ fabric.
The furniture in Sunscape is made of premium _______ fabric.
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Which model lineup includes the phrase 'Best of the Best'?
Which model lineup includes the phrase 'Best of the Best'?
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Study Notes
Premier Marine - Sunscape Pontoon
- Positioning: Sunscape is a premium pontoon boat, designed for various customer types, including first-time buyers and returning enthusiasts. It's built, sized, and priced appropriately, with industry-leading features and warranty.
- One-Stop Shop: Premier Marine is positioned as a one-stop shop offering a complete range of pontoon boats, filling a critical gap in the market.
- Full Model Lineup: Premier offers a full range of pontoons: Sunscape (value-leader), Sunsation (popular), Solaris (affordable luxury), Intrigue (luxury), Supersport (sport and luxury), and Escalante (best of the best). Prices vary for each model.
- 20' and 22' Floorplans: The presentation details various floor plans for both 20' and 22' Sunscape models including RE, XLC, XSD, RF, and RL configurations.
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Key Features: Sunscape shares construction methods and materials with their top-line pontoons. Key features include:
- 16" on-center Z-channel chassis
- .090" tube material, .100" nose cone
- Full-wrap, non-rotomolded furniture
- One-piece fiberglass helm
- 25" tubes
- Premium Soft-Touch fabrics with fully wrapped bases
- Captain Focused Helm: The Harmony Helm features optimized sight lines, intuitive controls, a standard adjustable captain's chair, and ample clearance at full throttle.
- Signature Premium Touches: The boat includes a new Wayfinder steering wheel, signature curved rail, two-tone color options, a transparent bow gate, and immersive audio.
- Best Ownership Experience: The boat's intelligent design, simple controls, and a 10-year warranty make it easy to tow, drive, and own.
- Consumer Insights: A significant portion of buyers are younger families (under 55) and/or individuals who earn less than $100,000 per year. Price is a primary driver, and top off-water activities include camping, hiking, and ATV/UTV off-roading. 81% of buyers are white non-Hispanic. Quality and durability are key attributes.
- Consumer Launch: The consumer launch is scheduled for the end of August.
- 20'-22' Pontoon Market: This market segment accounts for nearly 30,000 units (46% of sales).
- Launch Tools: The launch tools, including a pitch deck, sell sheets, CGI imagery, specification sheets, order forms, are available as resources.
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Description
Explore the features and offerings of Premier Marine's Sunscape pontoon boat, designed for both first-time buyers and seasoned enthusiasts. This quiz covers the full range of models, floor plans, and key features that set Sunscape apart in the market. Discover why Premier Marine is your one-stop shop for premium pontoon boats.
