Sunscape Model Dealer Support Deck PDF

MEET THE ALL-NEW SUNSCAPE MAY 2024 Model Launch Dealer Support Deck  01 Positioning 02 Key Features AGENDA 03 Model Lineup 04 Consumer Insights 05 Launch Tools POSITIONING YOUR NEW GO-TO VOLUME LEADER FROM FIR...

MEET THE ALL-NEW SUNSCAPE MAY 2024 Model Launch Dealer Support Deck  01 Positioning 02 Key Features AGENDA 03 Model Lineup 04 Consumer Insights 05 Launch Tools POSITIONING YOUR NEW GO-TO VOLUME LEADER FROM FIRST TIME BUYERS TO RETURNING ENTHUSIASTS… SUNSCAPE IS THE INDUSTRY’S ONLY NO-COMPROMISE PREMIUM PONTOON THAT’S BUILT RIGHT, SIZED RIGHT, PRICED RIGHT, AND INCLUDES THE MOST WANTED FEATURES AND FINISHES, AND AN INDUSTRY-LEADING WARRANTY FOR THE BEST OWNERSHIP EXPERIENCE. POSITIONING PREMIER MARINE – A ONE-STOP SHOP Strong say/do ratio. Re-designed signature styling with major improvements in quality. Sunscape fills a critical gap, giving your customers top-to bottom offerings. We want to be your number one pontoon line. POSITIONING FULL MODEL LINEUP PREMIER PREMIUM LUXURY PREMIER EXCLUSIVE PONTOON ESSENTIALS OUR MOST POPULAR AFFORDABLE LUXURY THE ULTIMATE LUXURY SPORT AND LUXURY BEST OF THE BEST SUNSCAPE SUNSATION SOLARIS INTRIGUE SUPERSPORT ESCALANTE All-New Value Leader Completely Redesigned Completely Redesigned Exclusive Luxury New Model 2023 Industry Exclusive Model 2024 2024 $ $$ $$$ $$$$ $$$$ $$$$$ POSITIONING INTRODUCING THE ALL-NEW SUNSCAPE EASY TO OWN, BUILT TO LAST Sunscape changes the value pontoon landscape with high quality and premium features. KEY FEATURES BUILT FOR BATTLE CONSTRUCTION Sunscape is built using the same, no compromise materials and construction methods as our premium, top-of-the-line pontoons. Chassis 16” on-center Z-channel. Tubes & Nose Cone.090” tube material,.100” nose cone. Furniture Full-wrap furniture vs. roto-mold. Fiberglass Helm One-piece fiberglass helm vs. roto-mold. Tubes 25” tubes standard.  KEY FEATURES ZERO COMPROMISE FURNITURE You’ll find the same premium Soft-Touch fabric and a fully wrapped base just like our other pontoons for the best in luxury and comfort. KEY FEATURES CAPTAIN FOCUSED HELM The new Harmony Helm provides the same category leading ergonomics and comfort found in our Captain-First Helm. Clearance for hand at full throttle Optimized Sight Lines Intuitive Control Location Standard Adjustable Captain’s Chair  KEY FEATURES SIGNATURE PREMIUM TOUCHES Get the same signature styling, premium materials, customizable options, and features like immersive audio, and transparent gate. New Wayfinder Steering Wheel Signature Curved Rail Two-Tone Color Option Transparent Bow Gate Immersive Audio System  KEY FEATURES BEST OWNERSHIP EXPERIENCE The intelligent design, uncomplicated controls, and the industry’s best warranty makes Sunscape easy to tow, easy to drive, and easy to own. v Premier’s 10-Year Warranty Sized Right For Towing/Storing MODEL LINEUP 20’ RE FLOORPLANS 200 Sunscape RE 200 Sunscape RE XLC 200 Sunscape RE XSD MODEL LINEUP 20’ RF FLOORPLANS 200 Sunscape RF 200 Sunscape RF XLC MODEL LINEUP 20’ RL FLOORPLANS 200 Sunscape RL MODEL LINEUP 22’ RE FLOORPLANS 220 Sunscape RE 220 Sunscape RE XLC 220 Sunscape RE XSD MODEL LINEUP 22’ RF FLOORPLANS 220 Sunscape RF 220 Sunscape RF XLC MODEL LINEUP 22’ RL FLOORPLANS 220 Sunscape RL  MODEL LINEUP SUNSATION VS. SUNSCAPE Understanding key differences. For comprehensive specification listings, please refer to the Sunscape Product Specification Sheets. CONSUMER INSIGHTS Reaching a new demographic of younger families new(er) to boating, and customers who want an affordable, yet premium solution ideal for smaller bodies of water. Two thirds younger Two-thirds earn Quality and durability than 55 years old, less than 100K. of construction is the mirror reversal of number one ranked Premier’s typical attribute. demographic. Price is the number Top three “other” Two-thirds are not one purchase driver. activities are college graduates. camping, hiking, and ATV/UTV off- roading. 81% are white, non-Hispanic.  CONSUMER INSIGHTS KEY OPPORTUNITY 20’-22’ Pontoons Represent Nearly Sunscape Offers 12 Unique Floorplans. 30,000 Units (46% of Sales). TOGETHER, WE WILL WIN! LAUNCH TOOLS Pitch Deck Sell Sheets CGI Imagery Specification Sheets Order Form Consumer Launch: End of August