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Questions and Answers
What is the primary purpose of a mass survey?
What is the primary purpose of a mass survey?
Which method is better for providing qualitative data?
Which method is better for providing qualitative data?
How can public opinion influence elections?
How can public opinion influence elections?
What was a notable result of the 2016 election opinion polls?
What was a notable result of the 2016 election opinion polls?
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Which characteristic is important for evaluating public opinion data?
Which characteristic is important for evaluating public opinion data?
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What is the primary purpose of an opinion poll?
What is the primary purpose of an opinion poll?
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Which type of poll is conducted at the beginning of a candidate’s campaign?
Which type of poll is conducted at the beginning of a candidate’s campaign?
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What is NOT a characteristic of a scientifically rigorous poll?
What is NOT a characteristic of a scientifically rigorous poll?
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Why is it important for a sample to be representative of the larger population?
Why is it important for a sample to be representative of the larger population?
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What is a likely consequence of having a sampling error of plus or minus 3?
What is a likely consequence of having a sampling error of plus or minus 3?
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What kind of poll is conducted at voting sites to determine how people voted?
What kind of poll is conducted at voting sites to determine how people voted?
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Which factor is essential for ensuring that poll questions are unbiased?
Which factor is essential for ensuring that poll questions are unbiased?
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What is the function of a tracking poll?
What is the function of a tracking poll?
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Study Notes
Warmup and Notes
- Greet the table and complete warmup activities
- Take 4.5/4.6 notes
- Create a public opinion poll
- Collect data outside of class
Political Socialization Poster
- Political socialization poster is due Monday
Public Opinion Poll Warmup
- Would you rather live somewhere cold or hot?
Influence of Political Events on Ideology
- Students should explain how cultural factors influence political attitudes and socialization.
- Events influencing trends:
- The 2000 Presidential Election
- The 9/11 terrorist attacks
- The Clinton Impeachment Trial
- Y2K
- Patriotic feelings percentages are shown graphically (data from polls)
Measuring Public Opinion - Learning Objective
- SWBAT* (Students Will Be Able To) describe the elements of a scientific poll by taking notes and creating their own poll.
Polls - Process
- Polls ask people what they believe, hopefully truthfully.
- A scientific poll is the best tool for measuring public opinion.
- Write questions free of bias
- Present questions to a small, randomized group of people
- Generalize results to the larger population
Types of Polls
-
Opinion Poll:
- Measures general public feeling on topics or candidates.
-
Benchmark Poll:
- Taken at the start of a political campaign.
- Provides a baseline for future comparison.
-
Tracking Poll:
- Tracks public opinion changes over time.
- Usually uses the same group of people.
-
Entrance/Exit Poll:
- Conducted at voting sites.
- Asks people how they voted.
Credibility of Polls
- How to know if polls are credible (not specified).
Sampling Methodology
- Sample needs to be representative of the larger population being measured.
- Sample needs to be random, giving every person an equal chance of being part of the sample.
- Questions must be neutral to avoid bias.
- Population = Sample
Sampling Error
- Samples may not perfectly represent the whole population.
- A sampling error of plus or minus 3% is generally considered good.
Poll Question Example
-
Neutral: "Should the government violate people's personal liberty by requiring vaccination against COVID-19?" OR
- "Should a COVID-19 vaccination be required?"
Mass Survey and Focus Groups
- Mass Survey: Large-scale questionnaire given to many people to gather quantitative data.
- Focus Group: Small group discussion used for qualitative data collection.
Evaluating Public Opinion Data - Learning Objective
- SWBAT explain the quality and credibility of claims based on public opinion data.
Public Opinion Influence
- Public opinion impacts elections and policy debates.
- Candidates use public opinion to shape policies and campaign strategies to appeal to public opinion.
- 2016 election - Example of popular opinion polls (Trump versus Clinton).
Public Opinion Polls
- Public opinion polls significantly affect elections and policy debates.
- The reliability and perceived trustworthiness of polls influence how stakeholders understand and react to them.
Classwork: Create a Poll with Data
- Create a poll with questions for high school students about topics of interest.
- Collect data or poll results.
- Provide credible online polling examples such as Gallup, Reuters and PRC
- Results are due Friday 10/25 (deadline for class project).
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Description
This quiz covers key concepts of political socialization and the influence of political events on public opinion. Students will explore how cultural factors shape political attitudes and understand the process of creating and analyzing public opinion polls. Key historical events that impact political ideologies will also be reviewed.
