4.5-6 Public Opinion PDF
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This document is a collection of notes on public opinion polls and methodology. It includes explanations about how polls are conducted, different types of polls, and analysis of public opinion's impact on elections and policies. It is geared toward students in secondary school or a similar level of education.
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a Greet the table Warmup 4.5/4.6 Notes Create a Public Opinion Poll! Political ○ Create the questions & collect Socialization data outside of class! Poster is due Monday!! Good Morning! Would you rather live somewhere where it is always col...
a Greet the table Warmup 4.5/4.6 Notes Create a Public Opinion Poll! Political ○ Create the questions & collect Socialization data outside of class! Poster is due Monday!! Good Morning! Would you rather live somewhere where it is always cold or somewhere where it is always hot? Warm Up 4.4 Influence of Political Events on Ideology: Explain how cultural factors influence political attitudes and socialization. What event likely caused the trend that is evident in the graph? a. The 2000 Presidential Election b. The 9/11 terrorist attacks c. The Clinton Impeachment Trial d. Y2K 4.5 Measuring Public Opinion Learning Objective: SWBAT* describe the elements of a scientific poll by taking notes + creating their own poll! Polls - Ask people what they believe and hopefully they will tell us. 1. If a poll is created with scientific rigor, then it is the best tool for measuring public opinion. Process Includes: 1. Writing questions that are free from bias as possible. 2. Presenting questions to a small, randomized group of people. 3. Generalizing results to the larger population. Types of Polls 1. Opinion Poll a. Helps get a feel for the public's opinion on a certain topic or discerning people’s feeling on certain candidates or policies. 2. Benchmark Poll a. Taken at the beginning of a candidate’s run and gives the campaign a benchmark against which they can compare future polls to see how the candidate is faring. 3. Tracking Poll a. Conducts over time, usually with the same group of people, gives information on how the group feels about a given issue. 4. Entrance/Exit Poll a. Conducted at voting sites that ask people how they voted. How do we know polls are credible? Sampling Methodology 1. A sample needs to be representative. a. Having the same characteristics as the larger population it’s measuring. 2. A sample needs to be random. a. Everyone in a given population has an equal chance of being included. 3. Asking Neutral Questions: Not misleading or bias. Population = Sample Sampling Error 1. Always a chance that the sample will not exactly represent the general population. 2. If a poll has a plus or minus 3 sampling error, that’s considered a good and representative poll. Poll Question: Asking neutral questions: “Should the government violate people’s personal liberty by requiring vaccination against COVID-19?” OR “Should a COVID-19 vaccination be required?” Mass Survey: A questionnaire that can be Survey Methodology given to as many people as possible. Can only measure Quantitative Data. Focus Group: Measure the opinion of a small group of people (not scientific polling). Better at providing Qualitative Data. 4.6 Evaluating Public Opinion Data Learning Objective: SWBAT* explain the quality and credibility of claims based on public opinion data. Public opinion affects elections and the outcome of policy debates. 1. How candidates know how to appeal to people's actual desires. 2. Popular in Opinion Polls - 2016 ELECTION a. Trump vs Clinton b. Many favored Clinton Public Opinions Polls 1. Huge influence on elections and policy debates. 2. The relationship between public opinion polls and elections and policy debates can be affected by how people view the reliability of those opinion polls. Classwork: Create a Poll with data! Come up with a question that you can ask high school students or even teachers/admin/your family. Gather your data & create a result poll. Some credible polling websites that can “inspire” your poll ○ Gallup ○ Reuters ○ PRC Results due: Friday 10/25! ○ This gives you a week to sample your poll and collect data!