Philippine Communication Media Landscape Quiz
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Questions and Answers

What was the smartphone growth rate in the Philippines during the 2010 to 2013 period?

  • 60%
  • 50%
  • 70%
  • 75% (correct)
  • Which country in Southeast Asia had the highest smartphone growth rate during the specified period?

  • Philippines (correct)
  • Vietnam
  • Singapore
  • Malaysia
  • In 2014, which form of communication experienced a significant drop in usage in the Philippines?

  • SMS (correct)
  • Social media
  • Email
  • Telephone calls
  • What is the average time spent by Filipinos on social media according to the survey results?

    <p>3.7 hours</p> Signup and view all the answers

    Which Southeast Asian country had the highest penetration rate of internet usage according to the Nielsen survey?

    <p>Singapore</p> Signup and view all the answers

    What was the time spent by Filipinos using mobile devices for internet access according to Figure 2?

    <p>3.2 hours</p> Signup and view all the answers

    What percentage of the total market share did SMART Communications have in the given year?

    <p>53%</p> Signup and view all the answers

    Which government entity placed about a thousand community eCenters across the country?

    <p>Commission on Information and Communications Technology</p> Signup and view all the answers

    What is the aim of the community eCenters (CECs) established by the government?

    <p>To bridge the digital divide</p> Signup and view all the answers

    Which media type has the highest daily exposure rate among 10- to 64-year-olds in the Philippines?

    <p>Television</p> Signup and view all the answers

    What percentage of 10- to 64-year-olds in the Philippines are exposed to radio daily?

    <p>26.3%</p> Signup and view all the answers

    Which media mix is suggested for reaching urban areas, youth, and higher income groups?

    <p>Television and social media</p> Signup and view all the answers

    What is the main reason cited for school children being best reached via television in the Philippines?

    <p>High TV exposure among school children</p> Signup and view all the answers

    Which age group of Filipinos has the highest exposure to radio according to the PSA (2015b) report?

    <p>Adults within the 10-64 age range</p> Signup and view all the answers

    What percentage of Filipinos in Mega Manila read broadsheets based on the media factbook?

    <p>12%</p> Signup and view all the answers

    What makes radio popular and pervasive in the Philippines?

    <p>Availability in remote communities</p> Signup and view all the answers

    What percentage of Filipinos in National Urban areas read tabloids according to the data provided?

    <p>16.3%</p> Signup and view all the answers

    The Philippines is known as the 'text capital of the world' mainly due to:

    <p>High mobile phone penetration rate</p> Signup and view all the answers

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