Pharmaceutical Start-ups and Marketing Strategies
20 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is a key takeaway regarding the pharmaceutical industry from Ricon Pharma?

Core competence of founders helps in establishment of start-ups

What is the essence of marketing? (Select all that apply)

  • Customer identification
  • Product identification
  • Product positioning
  • All of the above (correct)

    • What is the most important case of entrepreneurship?

    Modularity

    In start-ups, which of the following are mainstays of the economy? (Select all that apply)

    <p>All of the above</p> Signup and view all the answers

    What strategic possibilities do start-ups have? (Select all that apply)

    <p>All of the above</p> Signup and view all the answers

    What is the most important source of funding for start-ups?

    <p>Family savings</p> Signup and view all the answers

    What concept did Chennal Business School establish?

    <p>Opportunity Entrepreneurship</p> Signup and view all the answers

    What has e-commerce facilitated? (Select all that apply)

    <p>All of the above</p> Signup and view all the answers

    What is increasingly becoming as important as the product itself? (Select all that apply)

    <p>All of the above</p> Signup and view all the answers

    If a start-up wants to succeed, what should it be doing? (Select all that apply)

    <p>All of the above</p> Signup and view all the answers

    Amongst MSME enterprises, which group is the most dominant by number?

    <p>Micro enterprises</p> Signup and view all the answers

    In which sector did India's start-up employment experience indicate maximum employment?

    <p>Logistics start-ups</p> Signup and view all the answers

    According to ILO statistics (2018), what was the percentage of employment in the formal sector?

    <p>Less than 10%</p> Signup and view all the answers

    What is the estimated employment contribution of 2 unicorn start-ups?

    <p>6 lakhs</p> Signup and view all the answers

    As industries mature, what happens to employment?

    <p>Employment decelerates</p> Signup and view all the answers

    What has triggered huge corresponding growth in the e-commerce start-up sector?

    <p>Logistics</p> Signup and view all the answers

    Which of the following is not a genomic or genetics related biology start-up?

    <p>Prosthetics domain</p> Signup and view all the answers

    The Board of Directors and the CEO are responsible for Corporate Governance.

    <p>True</p> Signup and view all the answers

    In most listed Indian companies, which board committee plays a major role in ensuring corporate governance?

    <p>Audit Committee</p> Signup and view all the answers

    What is the lowest level (by percentage) of start-ups recognized by the Government of India in terms of domain?

    <p>Technology hardware</p> Signup and view all the answers

    Study Notes

    Pharmaceutical Industry

    • The Pharmaceutical industry has start-ups
    • The core competence of founders helps in establishing start-ups
    • Start-ups in the pharmaceutical industry utilize homegrown recipes, contemporary technology, and strategic marketing.
    • Start-ups have opportunities to match new company capabilities, sell products to consumers, price products, and convince others.

    Marketing

    • The essence of marketing includes customer identification, product identification, and product positioning.

    Entrepreneurship

    • Modularity is an important case of entrepreneurship.

    Funding

    • Family savings are the most important source of funding for start-ups.

    E-Commerce

    • E-Commerce has facilitated enhanced choice, the ability to buy based on choice, and instant digital payment.

    Packaging & Transportation

    • Packaging protection and transportation integrity are becoming increasingly important.

    Start-up Success

    • To succeed, start-ups should:
      • Implement unique pedagogy
      • Consider intimate employers, usually the industry
      • Be in unserved or under-served areas
      • Develop courses to differentiate the students

    ### MSME Enterprises

    • The most dominant group of MSME enterprises by number is micro enterprises.

    Start-up Employment

    • India's start-up employment experience indicates that maximum employment was in logistics start-ups.
    • According to ILO statistics (2018), the percentage of employment in the formal sector was less than 10%.
    • As industries mature, employment decelerates.
    • 2 unicorn start-ups contribute to the employment of 6 lakhs.

    E-Commerce & Logistics

    • The e-commerce start-up sector's growth has triggered huge corresponding growth in the logistics domain.

    ### Biology Start-Ups

    • Prosthetics domain is not considered a genomic or genetics related biology start-up.

    Corporate Governance

    • The Board of Directors and the CEO are responsible for Corporate Governance
    • The Audit Committee plays a major role in ensuring corporate governance in most listed Indian companies.

    Start-Up Recognition

    • Technology hardware has the lowest level of recognized start-ups by the Government of India.

    Studying That Suits You

    Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

    Quiz Team

    Related Documents

    NPTEL Entrepreneurship Assignment (PDF)

    Description

    This quiz explores the key aspects of start-ups in the pharmaceutical industry, focusing on marketing strategies, funding sources, and the importance of packaging and transportation. Dive into the entrepreneurial landscape and discover how modern practices impact start-up success.

    More Like This

    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser