Pharmaceutical Start-ups and Marketing Strategies
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Pharmaceutical Start-ups and Marketing Strategies

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Questions and Answers

What is a key takeaway regarding the pharmaceutical industry from Ricon Pharma?

Core competence of founders helps in establishment of start-ups

What is the essence of marketing? (Select all that apply)

  • Customer identification
  • Product identification
  • Product positioning
  • All of the above (correct)

    • What is the most important case of entrepreneurship?

    Modularity

    In start-ups, which of the following are mainstays of the economy? (Select all that apply)

    <p>All of the above</p> Signup and view all the answers

    What strategic possibilities do start-ups have? (Select all that apply)

    <p>All of the above</p> Signup and view all the answers

    What is the most important source of funding for start-ups?

    <p>Family savings</p> Signup and view all the answers

    What concept did Chennal Business School establish?

    <p>Opportunity Entrepreneurship</p> Signup and view all the answers

    What has e-commerce facilitated? (Select all that apply)

    <p>All of the above</p> Signup and view all the answers

    What is increasingly becoming as important as the product itself? (Select all that apply)

    <p>All of the above</p> Signup and view all the answers

    If a start-up wants to succeed, what should it be doing? (Select all that apply)

    <p>All of the above</p> Signup and view all the answers

    Amongst MSME enterprises, which group is the most dominant by number?

    <p>Micro enterprises</p> Signup and view all the answers

    In which sector did India's start-up employment experience indicate maximum employment?

    <p>Logistics start-ups</p> Signup and view all the answers

    According to ILO statistics (2018), what was the percentage of employment in the formal sector?

    <p>Less than 10%</p> Signup and view all the answers

    What is the estimated employment contribution of 2 unicorn start-ups?

    <p>6 lakhs</p> Signup and view all the answers

    As industries mature, what happens to employment?

    <p>Employment decelerates</p> Signup and view all the answers

    What has triggered huge corresponding growth in the e-commerce start-up sector?

    <p>Logistics</p> Signup and view all the answers

    Which of the following is not a genomic or genetics related biology start-up?

    <p>Prosthetics domain</p> Signup and view all the answers

    The Board of Directors and the CEO are responsible for Corporate Governance.

    <p>True</p> Signup and view all the answers

    In most listed Indian companies, which board committee plays a major role in ensuring corporate governance?

    <p>Audit Committee</p> Signup and view all the answers

    What is the lowest level (by percentage) of start-ups recognized by the Government of India in terms of domain?

    <p>Technology hardware</p> Signup and view all the answers

    Study Notes

    Pharmaceutical Industry

    • The Pharmaceutical industry has start-ups
    • The core competence of founders helps in establishing start-ups
    • Start-ups in the pharmaceutical industry utilize homegrown recipes, contemporary technology, and strategic marketing.
    • Start-ups have opportunities to match new company capabilities, sell products to consumers, price products, and convince others.

    Marketing

    • The essence of marketing includes customer identification, product identification, and product positioning.

    Entrepreneurship

    • Modularity is an important case of entrepreneurship.

    Funding

    • Family savings are the most important source of funding for start-ups.

    E-Commerce

    • E-Commerce has facilitated enhanced choice, the ability to buy based on choice, and instant digital payment.

    Packaging & Transportation

    • Packaging protection and transportation integrity are becoming increasingly important.

    Start-up Success

    • To succeed, start-ups should:
      • Implement unique pedagogy
      • Consider intimate employers, usually the industry
      • Be in unserved or under-served areas
      • Develop courses to differentiate the students

    ### MSME Enterprises

    • The most dominant group of MSME enterprises by number is micro enterprises.

    Start-up Employment

    • India's start-up employment experience indicates that maximum employment was in logistics start-ups.
    • According to ILO statistics (2018), the percentage of employment in the formal sector was less than 10%.
    • As industries mature, employment decelerates.
    • 2 unicorn start-ups contribute to the employment of 6 lakhs.

    E-Commerce & Logistics

    • The e-commerce start-up sector's growth has triggered huge corresponding growth in the logistics domain.

    ### Biology Start-Ups

    • Prosthetics domain is not considered a genomic or genetics related biology start-up.

    Corporate Governance

    • The Board of Directors and the CEO are responsible for Corporate Governance
    • The Audit Committee plays a major role in ensuring corporate governance in most listed Indian companies.

    Start-Up Recognition

    • Technology hardware has the lowest level of recognized start-ups by the Government of India.

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    Related Documents

    NPTEL Entrepreneurship Assignment (PDF)

    Description

    This quiz explores the key aspects of start-ups in the pharmaceutical industry, focusing on marketing strategies, funding sources, and the importance of packaging and transportation. Dive into the entrepreneurial landscape and discover how modern practices impact start-up success.

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