18 Questions
What is the primary advantage of uncontrolled, or naturalistic, observation?
It is a cost-effective method of observation
What type of observational procedure involves the observer participating in the situation being observed?
Participant observation
What is used to improve the objectivity and efficiency of observations?
Electronic recording and analysis
What is the primary limitation of uncontrolled, or naturalistic, observation?
It is not objective or scientifically useful
What is used to analyze self-observations obtained from diaries and other personal documents?
Content analysis
What type of observational procedure involves creating a detailed record of one's own behavior?
Self-observation
What is the most widely employed and accepted method of personality assessment?
Observation
What type of observation involves observing people in a natural, everyday setting?
Uncontrolled observation
What is the benefit of training teachers to make objective observations of schoolchildren's behavior?
To create accurate anecdotal records
What is a common example of uncontrolled observation in psychology research?
Observing children on a playground
What is the main difference between uncontrolled and controlled observation?
The degree of structure and manipulation
Why do some people engage in casual or informal observation of others?
Because it is a natural human tendency
What is a common application of attitude measurement in research?
Investigating social psychology
What is a notable feature of attitude scales published in the research literature?
Few have been published, but most are fully described
Which researchers assembled a comprehensive collection of attitude scales?
Shaw and Wright
What is a limitation of attitude scales compared to standardized tests of cognitive abilities?
They are less reliable
What is a common coefficient range for Thurstone- and Likert-type scales?
.80s and .90s
What is a topic of research that has been investigated using attitude measurement?
The role of attitudes in intergroup relations
Learn about the different methods of observing behavior for personality assessment, including formal and informal, controlled and uncontrolled observations.
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