Overcoming the Challenges of New and Small Businesses
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Questions and Answers

What is the blue ocean strategy?

  • Competing with rivals in the same market
  • Collaborating with competitors in untapped areas
  • Creating a new market space and making the competition irrelevant (correct)
  • Expanding into international markets
  • What is organic growth?

  • Growth that is solely based on partnerships and alliances
  • Growth that is achieved through mergers and acquisitions
  • Growth that requires external funding or acquisitions
  • Growth that displays management's ability of resource utilization without external funding or acquisitions (correct)
  • How can small/new firms overcome the liability of newness and smallness?

  • By leveraging networks and building alliances (correct)
  • By conforming to norms
  • By acquiring other small firms
  • By focusing on external factors
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