Organizational Communication Theories

Which characteristic is most associated with classical organizational communication?

According to modern organizational communication theory, what is the purpose of communication within an organization?

In the context of media richness theory, what is the primary goal when choosing a communication medium?

According to media richness theory, which medium is considered the most rich?

Which of the following best describes the focus of Classical Organizational Communication?

What is a key criticism of media richness theory?

What is the core purpose of normative communication theories?

Which of the following is an example of a less rich medium, according to media richness theory?

What is the primary assertion of the Two-Step Flow Theory?

During the 1940 election studies, what was discovered about the impact of propaganda?

What is the distinction between the Magic Bullet Theory and the Two-Step Flow Theory?

According to the Two-Step Flow Theory, what role do opinion leaders play?

What did 'The People's Choice' study reveal about media's effect on voting intentions during the 1940 election?

Why is the Magic Bullet Theory generally considered outdated by contemporary scholars?

How does the influence of interpersonal communication compare to media influence according to research from the 1940s?

What makes opinion leaders key targets for advertisers and politicians, according to the Two-Step Flow Theory?

Which of the following best describes the core idea behind the Hypodermic Needle Theory?

What is a key element of the Hypodermic Needle Theory's view of audiences?

What imagery is used to illustrate how the media 'shoots' messages according to the Hypodermic Needle Theory?

Which historical development contributed to the rise of the Hypodermic Needle Theory?

What does 'uniformity of effects' mean, within the context of the Hypodermic Needle Theory?

Which of the following is a key idea of how audiences are viewed in the hypodermic needle theory?

What is the primary flaw that led to the discrediting of the Hypodermic Needle Theory?

According to the theory, what happens because people have no other source of information provided by the hypodermic needle?

What does the term 'personal influence' primarily refer to?

How does the Two-Step Flow Theory differ from the Magic Bullet Theory?

What is a limitation of the Two-Step Flow Theory?

What is an example of confirmation bias as described in Selective Exposure Theory?

Which of the following best describes cognitive dissonance?

In Selective Exposure Theory, what behavior is likely to occur when an individual feels cognitive dissonance?

What role do opinion leaders play in the Two-Step Flow Theory?

What is an implication of Selective Exposure Theory for marketers?

What is the primary focus of objective communication theories?

Which characteristic best describes interpretive communication theories?

What is a key aim of objective communication theories?

Interpretive communication theories consider which of the following elements as vital?

Objective communication theories primarily rely on which method for analysis?

How do interpretive communication theories differ in their approach from objective theories?

What is the goal of interpretive communication theories?

Which aspect is NOT typically associated with objective communication theories?

According to Agenda-Setting Theory, how does the media influence public perception?

Which theory suggests that the mass media, particularly television, can shape individuals' perceptions of reality over time?

What is the key focus of Uses and Gratifications Theory?

Which of the following is NOT a core assumption of Agenda-Setting Theory?

According to Cultivation Theory, how do heavy television viewers differ from light viewers?

Which of the following is a key objective of Uses and Gratifications Theory?

What is the main difference between Agenda-Setting Theory and Cultivation Theory?

Which of the following is NOT a characteristic of Uses and Gratifications Theory?