Chapter 5 (Innovation)
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Questions and Answers

Which path for scaling up an innovation involves launching a minimum viable product to a limited set of customers and iterating rapidly based on customer feedback?

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Which path for scaling up an innovation involves launching a minimum viable product but not being able to quickly iterate it once it is public?

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What is one of the organizational challenges of innovation mentioned in the text?

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What is the hardest challenge for organizations when it comes to innovation, according to the text?

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Which of the following best defines innovation in the context of business?

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What is the goal of a business experiment?

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What is the focus of innovation at Google?

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How does the process of testing ideas differ between the traditional approach and the approach focused on innovation?

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Which method is particularly useful for innovating on existing products, services, and processes?

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What is the first step in the convergent experimental method?

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What is the typical rule of thumb for the sample size in each group in the convergent experimental method?

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Which method is particularly useful for innovations that are less defined from the outset?

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Which of the following best describes the concept of 'zombie projects' mentioned in the text?

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According to the text, why do teams with a budget justify their underperforming initiatives as needing more time?

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What does the text recommend businesses to do in order to avoid 'zombie projects'?

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What is the main message of the text?

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Which type of experiment is best suited for learning that eliminates options and converges on a specific answer to a clearly defined question?

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What is the goal of divergent experiments?

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Why is it important to have both convergent and divergent experiments in innovation?

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What are the seven principles of experimentation mentioned in the text?

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