Podcast
Questions and Answers
True or false: Experimenting is a linear process.
True or false: Experimenting is a linear process.
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True or false: Convergent experiments aim to explore multiple questions at the same time.
True or false: Convergent experiments aim to explore multiple questions at the same time.
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True or false: Divergent experiments focus on direct causality.
True or false: Divergent experiments focus on direct causality.
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True or false: A/B testing is an example of convergent experimentation.
True or false: A/B testing is an example of convergent experimentation.
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True or false: Successful innovation requires both convergent and divergent experiments.
True or false: Successful innovation requires both convergent and divergent experiments.
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True or false: The speed of experimentation is not important for innovation.
True or false: The speed of experimentation is not important for innovation.
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True or false: Innovation refers to any change to a business product, service, or process that adds value?
True or false: Innovation refers to any change to a business product, service, or process that adds value?
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True or false: Innovation can only involve incremental improvements to existing products or services?
True or false: Innovation can only involve incremental improvements to existing products or services?
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True or false: Google launching a completely new product like Gmail or Google Maps is an example of innovation?
True or false: Google launching a completely new product like Gmail or Google Maps is an example of innovation?
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True or false: Innovation at Google only involves creating new products, not refining existing ones?
True or false: Innovation at Google only involves creating new products, not refining existing ones?
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True or false: Testing ideas is expensive, slow, and difficult in the innovation process?
True or false: Testing ideas is expensive, slow, and difficult in the innovation process?
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True or false: The goal of a business experiment is to develop a final product or solution?
True or false: The goal of a business experiment is to develop a final product or solution?
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True or false: There are four general paths for scaling up an innovation to a full release.
True or false: There are four general paths for scaling up an innovation to a full release.
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True or false: The MVP Roll-Out is the hardest path for introducing an innovation.
True or false: The MVP Roll-Out is the hardest path for introducing an innovation.
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True or false: The Polished rollout is easier than the MVP launch.
True or false: The Polished rollout is easier than the MVP launch.
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True or false: The Polished launch is the easiest path for scaling up an innovation.
True or false: The Polished launch is the easiest path for scaling up an innovation.
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True or false: Building a test-and-learn culture is not important for large or traditional firms.
True or false: Building a test-and-learn culture is not important for large or traditional firms.
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True or false: Planning to fail and celebrating failure are not considered challenges for organizations.
True or false: Planning to fail and celebrating failure are not considered challenges for organizations.
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True or false: The convergent experimental method is particularly useful for innovating on existing products, services, and processes?
True or false: The convergent experimental method is particularly useful for innovating on existing products, services, and processes?
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True or false: The divergent experimental method is particularly useful for innovations that are less defined from the outsets, such as new products, services, and business processes?
True or false: The divergent experimental method is particularly useful for innovations that are less defined from the outsets, such as new products, services, and business processes?
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True or false: In a convergent experiment, the question must be as general as possible and should not be framed as a causal question?
True or false: In a convergent experiment, the question must be as general as possible and should not be framed as a causal question?
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True or false: Randomization of test and control groups is not necessary in convergent experiments?
True or false: Randomization of test and control groups is not necessary in convergent experiments?
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True or false: The unit of analysis in a convergent experiment is the individual respondent?
True or false: The unit of analysis in a convergent experiment is the individual respondent?
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True or false: It is not important to share the findings of an experiment with others in the organization?
True or false: It is not important to share the findings of an experiment with others in the organization?
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Throwing good money after bad means investing more money in a failing project.
Throwing good money after bad means investing more money in a failing project.
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Teams with a budget will always find a way to justify their underperforming initiatives.
Teams with a budget will always find a way to justify their underperforming initiatives.
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Adjusting future projections and postponing decisions to shut down a failing project is known as 'zombie projects'.
Adjusting future projections and postponing decisions to shut down a failing project is known as 'zombie projects'.
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To avoid hazards like 'zombie projects', businesses should plan for failure.
To avoid hazards like 'zombie projects', businesses should plan for failure.
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Celebrating smart failure is a recommended practice for businesses.
Celebrating smart failure is a recommended practice for businesses.
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Distributing this document without permission is illegal.
Distributing this document without permission is illegal.
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