Innovation Chapter 5: Rapid Experimentation and Value Addition
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Questions and Answers

What is the primary purpose of using the tool described in the text?

  • To defend the past business from competitors
  • To identify new opportunities to create value for customers (correct)
  • To focus on current customer relationships
  • To analyze customer feedback
  • What is the first step in the process described in the text?

  • Identify emerging threats
  • Identify key customer types by value received (correct)
  • Analyze new technologies
  • Define current value for each customer
  • What is the purpose of listing value elements in Step 2?

  • To identify key customer types
  • To summarize the value proposition
  • To identify emerging threats
  • To define current value for each customer (correct)
  • What is the result of Step 2 in the process?

    <p>A summary statement of the value proposition</p> Signup and view all the answers

    What is the purpose of identifying emerging threats in the process?

    <p>To understand the potential factors that might determine the current value proposition</p> Signup and view all the answers

    Which of the following is NOT a source of potential threats to the current value proposition?

    <p>Current customer relationships</p> Signup and view all the answers

    What is the outcome of using the tool described in the text?

    <p>A new perspective on the business from the customer's point of view</p> Signup and view all the answers

    What is the purpose of identifying key customer types?

    <p>To understand the different kinds of value they receive from the business</p> Signup and view all the answers

    What is the relationship between the customer's perspective and the tool described in the text?

    <p>The tool is used to imagine new ways forward from the customer's perspective</p> Signup and view all the answers

    What is the ultimate goal of the process described in the text?

    <p>To create value for customers</p> Signup and view all the answers

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