Operations Marketing Management Chapter 4 Quiz
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Operations Marketing Management Chapter 4 Quiz

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Questions and Answers

What is the primary concern of an operations manager?

  • Dealing with organizational structure
  • Directly related to producing goods or providing services (correct)
  • Managing financial resources
  • Overseeing marketing strategies
  • Which of the following is NOT an example of operations?

  • Warehousing
  • Advertising (correct)
  • Retailing
  • Banking
  • What is the difference between the cost of inputs and the value or price of outputs called?

  • Net income
  • Value added (correct)
  • Operating margin
  • Gross profit
  • Which function consists of all activities directly related to producing goods or providing services?

    <p>Operations</p> Signup and view all the answers

    What does a production system do with its inputs?

    <p>Converts them into outputs</p> Signup and view all the answers

    Which activity is the predominant concern of a production system?

    <p>Conversion process</p> Signup and view all the answers

    What is the primary focus of Operations Management (OM)?

    <p>Designing, operating, and improving systems for creating and delivering products and services</p> Signup and view all the answers

    In which phase of the historical development of operations management did craft manufacturing involve producing goods in low volume with a high degree of variety?

    <p>Craft manufacturing</p> Signup and view all the answers

    What innovation made mass production possible by introducing standardised and interchangeable parts?

    <p>Standardization of parts</p> Signup and view all the answers

    Which innovation in mass production involved redesigning jobs using principles similar to those used in designing machines?

    <p>Scientific management</p> Signup and view all the answers

    What was a significant development by Henry Ford that revolutionized the mass production process?

    <p>Moving assembly line</p> Signup and view all the answers

    What approach aims to combine the high volume and low cost associated with mass production with the craft production?

    <p>Flexible specialization</p> Signup and view all the answers

    In the transformation model, which category consists of some inputs that are used up in the process of creating goods or services?

    <p>Inputs</p> Signup and view all the answers

    Study Notes

    Operations Management

    • The primary concern of an Operations Manager is the production system.

    Operations

    • NOT an example of operations: activities such as marketing, finance, and accounting.
    • Operations involve all activities directly related to producing goods or providing services.

    Cost and Value

    • The difference between the cost of inputs and the value or price of outputs is called added value.

    Production System

    • A production system takes inputs and transforms them into outputs.
    • The primary concern of a production system is the transformation process.

    Operations Management Focus

    • The primary focus of Operations Management (OM) is on the production system.

    Historical Development of Operations Management

    • Craft manufacturing phase: producing goods in low volume with a high degree of variety.
    • Mass production phase: made possible by introducing standardized and interchangeable parts.
    • Job design innovation: redesigning jobs using principles similar to those used in designing machines.
    • Henry Ford's innovation: revolutionized the mass production process by introducing the assembly line.

    Production Approaches

    • Mass customization approach: combines high volume and low cost associated with mass production with the flexibility of craft production.

    Transformation Model

    • Transforming inputs category: consists of inputs used up in the process of creating goods or services.

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    Description

    Test your knowledge of operations marketing management and product design and development with this quiz based on Chapter 4 by Tariq Alwashah. Explore topics such as operations function, production, finance, marketing, and business operations.

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