Podcast Beta
Questions and Answers
Was versteht man unter einem Produktportfolio?
Welche Art von Produktportfolio bezieht sich auf die Anzahl von Produkten innerhalb einer bestimmten Produktlinie?
Was ist das Hauptziel des Produktportfolio-Managements?
Was ist eine Aufgabe im Rahmen des Produktportfolio-Managements?
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Was ist ein wichtiger Aspekt bei der Analyse von Produktportfolios?
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Was ist die Boston Consulting Group (BCG)-Matrix?
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Welche Art von Produktportfolio bezieht sich auf die Ähnlichkeit von Produkten innerhalb eines Portfolios?
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Was ist ein Ziel der Produktportfolio-Analyse?
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Welche Kennzahl wird häufig bei der Analyse von Produktportfolios verwendet?
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Was ist ein Ergebnis der Produktportfolio-Analyse?
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Study Notes
Product Portfolio Definition
- A product portfolio refers to a collection of products or services offered by a company or organization.
- It encompasses the entire range of products or services that a company provides to its customers.
Types of Product Portfolios
- Width-based portfolio: Refers to the number of different product lines a company offers.
- Depth-based portfolio: Refers to the number of products within a specific product line.
- Consistency-based portfolio: Refers to the similarity of products within a portfolio.
Product Portfolio Management
- Involves managing the entire product portfolio to maximize profitability and achieve business objectives.
- Key activities include:
- Product selection and prioritization
- Resource allocation and budgeting
- Product development and launch
- Product maintenance and discontinuation
Product Portfolio Analysis
- Involves evaluating the performance of individual products within the portfolio.
- Key metrics used in analysis include:
- Sales revenue and growth
- Profitability and margin
- Market share and competition
- Customer satisfaction and feedback
Boston Consulting Group (BCG) Matrix
- A tool used to analyze and evaluate products within a portfolio.
- Plots products based on:
- Market growth rate (vertical axis)
- Relative market share (horizontal axis)
- Results in four quadrants:
- Stars (high growth, high market share)
- Cash Cows (low growth, high market share)
- Question Marks (high growth, low market share)
- Dogs (low growth, low market share)
Product Portfolio Optimization
- Involves adjusting the product portfolio to achieve business objectives.
- Strategies include:
- Product pruning: eliminating underperforming products
- Product consolidation: combining similar products
- Product innovation: introducing new products or features
- Product repositioning: rebranding or repositioning products in the market
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Description
Test your knowledge of product portfolios, including types, management, analysis, and optimization. Learn about the BCG Matrix and more!
