Operations Management in Tourism and Hospitality
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Questions and Answers

What is the primary responsibility of operations management?

  • Creating financial reports and budgets
  • Managing marketing strategies to attract customers
  • Designing innovative products for market competitiveness
  • Orchestrating the flow of resources to produce goods and services (correct)

Which function is primarily responsible for promoting an organization’s products?

  • Human Resources
  • Operations
  • Marketing (correct)
  • Accounting and finance

Which of the following is NOT a core function of an organization?

  • Marketing
  • Operations
  • Public Relations (correct)
  • Product/Service Development

Which support function manages recruitment and employee welfare?

<p>Human Resources (A)</p> Signup and view all the answers

What is the goal of the product/service development function?

<p>To create and refine products to meet customer needs (A)</p> Signup and view all the answers

Which function is crucial for maintaining financial stability in an organization?

<p>Accounting and finance (C)</p> Signup and view all the answers

How do support functions contribute to an organization's success?

<p>By enhancing and supporting core operations (C)</p> Signup and view all the answers

Which of the following statements about operations management is correct?

<p>It focuses on delivering products and services efficiently. (B)</p> Signup and view all the answers

What does 'operations as a function' primarily refer to?

<p>The specific department responsible for producing products and services. (B)</p> Signup and view all the answers

Which aspect of operations management is related to improving processes within any part of a business?

<p>Operations as an activity (C)</p> Signup and view all the answers

In the restaurant scenario, what is the primary operational challenge being faced?

<p>Longer wait times and incorrect orders. (A)</p> Signup and view all the answers

Which role in the hotel scenario would be responsible for handling guest complaints regarding room availability?

<p>Front Desk Manager (D)</p> Signup and view all the answers

What is the first step that groups are instructed to take in their role-play activity?

<p>Identify the problem affecting operations. (C)</p> Signup and view all the answers

In the airline scenario, what problem is caused by unexpected weather conditions?

<p>Delays affecting passenger check-in and baggage handling. (A)</p> Signup and view all the answers

Which function does not play a direct role in the restaurant group activity?

<p>Food Supplier (C)</p> Signup and view all the answers

What is the final deliverable expected from each group after the role-play activity?

<p>A short report or presentation summarizing their operational issue. (A)</p> Signup and view all the answers

Flashcards

Operations Management

The activity of managing resources to produce and deliver products and services efficiently and effectively.

Core Functions of an Organisation

Marketing, Product/Service Development, and Operations.

Marketing Function

Promotes products/services, generates demand, and attracts customers.

Product/Service Development

Creates and improves products/services to meet customer needs.

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Operations Function

Production and delivery of products/services, ensuring quality and timeliness.

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Support Functions

Accounting/Finance, Human Resources, that help the core functions work well.

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Accounting & Finance

Handles financial information, decisions, and resources for the organization.

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Human Resources (HR)

Recruiting, developing and managing the workforce.

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Operations Management

The process of managing and improving processes for producing products and services within a business.

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Operations as a Function

The specific department or division responsible for creating products or services.

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Operations as an Activity

Improving processes in any part of the business, not just production.

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Operational Challenges (Restaurant)

Longer wait times, incorrect orders, caused by new menu launch in a restaurant.

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Operational Challenges (Airline)

Delays due to weather, impacting passenger processing and baggage handling.

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Operational Challenges (Hotel)

Overbooked rooms and complaints relating to room availability and service in a hotel.

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Role-Playing

A simulation exercise where different participants take on specific roles to identify and solve operational issues.

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Identify the Problem

Understanding the key issues affecting operations.

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Develop Solutions

Creating and implementing measures to address the operational issues.

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Manage Roles

Each participant fulfilling their specific job responsibilities to address the problem.

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Study Notes

Operations Management in Tourism and Hospitality

  • Operations management is a crucial function in any successful organization, ensuring efficient and effective delivery of products and services.
  • It orchestrates the flow of resources and processes to meet customer needs.
  • Operations management involves managing the resources used to produce and deliver products/services.
  • This is a core function within any business.
  • Operations managers are responsible for managing the resources within operations to support the business as a whole.

Core Functions of an Organization

  • Marketing (including Sales):
    • Promotes products/services.
    • Generates demand through advertising, market research and sales strategies.
    • Aims to attract and retain customers.
  • Product/Service Development:
    • Creates and refines products/services.
    • Focuses on meeting current and future customer demands.
    • Aims to maintain competitiveness within the market.

Operations as a Function vs. Activity

  • Operations as a Function:
    • Refers to the specific department/division responsible for production and service delivery.
    • For example, the kitchen and service staff in a restaurant.
  • Operations as an Activity:
    • Managing and improving processes within any part of the business.
    • For example, improving customer order handling or recruitment processes.

Support Functions

  • Accounting and Finance:
    • Provides information for economic decision-making.
    • Manages financial resources.
    • Handles budgeting, financial planning, and investment to maintain financial stability.
  • Human Resources (HR):
    • Recruits, develops, and manages the staff.
    • Looks after employee welfare.
    • Responsible for recruitment, training, employee relations, and compensation to foster a skilled and motivated workforce.

Operations: Production and Delivery

  • Responsible for the actual production and delivery of products and services, meeting quality standards and timely delivery.
  • It is a critical part of any successful organization.

Group Activity: Operations Management Role Play

  • Objective: Understand operations management through role-playing scenarios.
  • Instructions: Group members play specific roles in operational scenarios; address and resolve operational challenges.
  • Steps for scenario resolution:
  • Identify the problem
  • Develop solutions
  • Manage roles/responsibilities

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Description

This quiz covers the essential aspects of operations management within the tourism and hospitality industry. It explores how operations management ensures efficient resource flow and meets customer expectations. Learn about the core functions that support business success, including marketing and product development.

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