Operations Management: Design of Goods and Services Quiz

Regal Marine has successfully kept in touch with customers despite changing consumer tastes and maritime engineering improvements.

Regal Marine's attempts to keep in touch with customers and respond to the marketplace are hindered by external factors.

Consumer tastes and maritime engineering improvements make it impossible for Regal Marine to keep in touch with customers. (correct)

Regal Marine has adapted to changing consumer tastes and maritime engineering improvements.

Developing a competitive advantage via diversification

Developing a competitive advantage via differentiation, low cost, rapid response, or a combination of these (correct)

Maintaining status quo in the market

Focusing solely on rapid response to market changes

To ignore market demands and focus on internal operations

To develop and implement a product strategy that meets the demands of the marketplace with a competitive advantage (correct)

To create a product strategy based on personal preferences

To avoid any product development efforts

<p>Incubation</p> Signup and view all the answers

<p>Growth</p> Signup and view all the answers

<p>High cost</p> Signup and view all the answers