Motivation of Salespeople: Career Factors
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Questions and Answers

What is the focus of B2B selling?

  • Across-the-counter selling
  • Selling goods and services to ultimate consumers
  • Industrial selling (correct)
  • Retail selling
  • Which type of sales involves the customer going to the salesperson?

  • Outside Sales force (correct)
  • Retail selling
  • Across-the-counter selling
  • Industrial selling
  • What is one of the contributions of salespeople to society according to Geoffrey James?

  • Providing customer support (correct)
  • Boosting the economy
  • Driving innovation
  • Increasing product variety
  • How important is sales in business?

    <p>It is one of the key benchmarks for business success</p> Signup and view all the answers

    What term is used for selling goods and services to ultimate consumers?

    <p>Retail selling</p> Signup and view all the answers

    What is the first step in the traditional selling process?

    <p>Prospecting and qualifying</p> Signup and view all the answers

    Which stage involves learning as much as possible about a prospective customer before making a sales call?

    <p>Preapproach</p> Signup and view all the answers

    What does the acronym 'FAB' stand for in the selling process?

    <p>Feature, Advantage, Benefit</p> Signup and view all the answers

    In the selling process, what does the term 'Feature' refer to?

    <p>A characteristic or specification of the product or service</p> Signup and view all the answers

    Which stage in the selling process involves answering questions and addressing concerns?

    <p>Handling objections</p> Signup and view all the answers

    What is the final step in the traditional selling process?

    <p>Follow-up</p> Signup and view all the answers

    What motivates salespeople in their choice of career?

    <p>All of the above</p> Signup and view all the answers

    Based on the median compensation data provided, which industry offers the highest pay for top salespeople in small and medium-sized businesses?

    <p>Technological Services</p> Signup and view all the answers

    How many salespeople are typically involved in selling a music CD to a consumer?

    <p>4</p> Signup and view all the answers

    Which of the following is NOT listed as a party involved in selling a music CD?

    <p>Marketing agency</p> Signup and view all the answers

    What is the difference between retail and wholesale sales, according to the text?

    <p>The text does not provide enough information to determine the difference.</p> Signup and view all the answers

    Based on the median compensation data, which industry offers the lowest pay for average salespeople in small and medium-sized businesses?

    <p>Basic Materials</p> Signup and view all the answers

    What is the primary focus of a business?

    <p>Generating sales</p> Signup and view all the answers

    Which of the following statements best represents the notion that 'all CEOs are salespeople'?

    <p>CEOs must prioritize generating revenue for their business.</p> Signup and view all the answers

    What is the primary characteristic of a 'canned sales presentation'?

    <p>It involves memorized or scripted sales pitches.</p> Signup and view all the answers

    Which of the following best describes the concept of 'sales professionalism'?

    <p>Adopting a customer-oriented approach based on honesty and long-term satisfaction.</p> Signup and view all the answers

    What is the primary goal of 'consultative selling'?

    <p>To help customers achieve their strategic goals through the seller's expertise and offerings.</p> Signup and view all the answers

    Which of the following statements is NOT supported by the text?

    <p>CEOs should be directly involved in sales activities.</p> Signup and view all the answers

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