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Questions and Answers
Amira Sami Mahmoud, Ph.D. is an Assistant Professor at the Faculty of Commerce, Suez Canal University.
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The course MGT201 Principles of Marketing has 11 weeks in total.
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The topic for Week 9 of MGT201 Principles of Marketing is 'Ch05 Consumer Markets and Buyer Behavior'.
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Marketing information system is not important for gaining consumer insights.
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Big data plays a significant role in creating value for customers and building meaningful relationships with them.
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True or false: Big data refers to the small and simple data sets generated by today's sophisticated information technologies.
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True or false: Marketers do not need customer insights to create value and build relationships with customers.
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True or false: Marketing information is not important for gaining fresh, deep insights into what customers need and want.
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Study Notes
Instructor and Course Information
- Amira Sami Mahmoud, Ph.D. serves as an Assistant Professor at the Faculty of Commerce, Suez Canal University.
- The MGT201 Principles of Marketing course spans 11 weeks.
Week 9 Topic Overview
- Week 9 focuses on 'Ch05 Consumer Markets and Buyer Behavior'.
Key Concepts in Marketing
- Marketing information systems are crucial for acquiring consumer insights.
- Big data is instrumental in generating value for customers and fostering meaningful relationships.
True or False Statements
- False: Big data does not refer to small and simple data sets; instead, it refers to large, complex data sets generated by advanced information technologies.
- False: Marketers require customer insights to effectively create value and cultivate relationships with customers.
- False: Marketing information is vital for obtaining fresh and in-depth insights into customer needs and desires.
Studying That Suits You
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Description
Test your knowledge of Chapter 4 'Managing Marketing Information to Gain Customer Insights' in the MGT201 Principles of Marketing course. This quiz covers topics related to understanding customer behavior and gaining insights for effective marketing strategies.
