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Marketing Information and Consumer Insights

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Marketing Information and Consumer Insights

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Questions and Answers

What is referred to as the inner drive or pressure to take action to satisfy a need?

Motivation (correct)

Attitudes and beliefs

Learning

Lifestyle

What is the term for the values, perceptions, wants, and behaviors learned by society?

Reference group

Life stage

Culture (correct)

Social class

What is characterized by fewer but larger buyers, derived demand, and inelastic demand?

Business buyer behavior (correct)

Consumer market

Personal factors

Social factors

What is the process of determining which products and services are needed to purchase, and then finding, evaluating, and choosing among alternative brands?

Business buying process Signup and view all the answers

What is the term for the pattern of living in the world combined with an individual's psychographics?

Lifestyle Signup and view all the answers

What are the individuals who will use the product or service?

Users Signup and view all the answers

What is the base of creating customer value, engagement, and relationship?

Consumer insights Signup and view all the answers

What type of data is used in Marketing Information?

Both internal data and publicly available information Signup and view all the answers

What is the term for the buying behavior of final consumers?

Consumer buyer behavior Signup and view all the answers

What is the term for the systematic collection and analysis of publicly available information?

Marketing intelligence Signup and view all the answers

What is the buying task related to in consumer behavior?

The consumer's approach to solving a particular problem Signup and view all the answers

What is comprised of all the individuals and households that buy goods and services for personal consumption?

Consumer markets Signup and view all the answers