12 Questions
What is referred to as the inner drive or pressure to take action to satisfy a need?
Motivation
What is the term for the values, perceptions, wants, and behaviors learned by society?
Culture
What is characterized by fewer but larger buyers, derived demand, and inelastic demand?
Business buyer behavior
What is the process of determining which products and services are needed to purchase, and then finding, evaluating, and choosing among alternative brands?
Business buying process
What is the term for the pattern of living in the world combined with an individual's psychographics?
Lifestyle
What are the individuals who will use the product or service?
Users
What is the base of creating customer value, engagement, and relationship?
Consumer insights
What type of data is used in Marketing Information?
Both internal data and publicly available information
What is the term for the buying behavior of final consumers?
Consumer buyer behavior
What is the term for the systematic collection and analysis of publicly available information?
Marketing intelligence
What is the buying task related to in consumer behavior?
The consumer's approach to solving a particular problem
What is comprised of all the individuals and households that buy goods and services for personal consumption?
Consumer markets
Test your understanding of consumer insights and marketing information. Learn how to gather and analyze data from various sources to create customer value, engagement, and relationships. Discover how to develop a competitive advantage by understanding customer needs and wants.
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