Memory Encoding methods

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Questions and Answers

Which of the following scenarios best illustrates the process of encoding in memory?

  • Repeating a phone number silently until you can write it down.
  • Associating a person's name with a unique characteristic to remember it. (correct)
  • Recognizing a familiar song on the radio.
  • Remembering the details of your first day of school.

According to the presented information, what is a key distinction between sensory memory and short-term memory?

  • Sensory memory involves auditory information, while short-term memory involves visual information.
  • Sensory memory has a longer duration than short-term memory.
  • Sensory memory holds raw information, while short-term memory involves actively processed information. (correct)
  • Sensory memory has a limited capacity, while short-term memory has an unlimited capacity.

What strategy would be most effective for transferring information from short-term memory to long-term memory?

  • Focusing on the sensory details of the information.
  • Creating meaningful associations between the new information and existing knowledge. (correct)
  • Repeating the information silently without any additional processing.
  • Ignoring any distractions while trying to memorize the information.

Rajan Mahadevan's memory feats suggest that:

<p>Specialized techniques can significantly enhance memory capacity. (B)</p> Signup and view all the answers

According to the information presented at the beginning, what are the three key processes involved in memory?

<p>Encoding, storage, and retrieval. (D)</p> Signup and view all the answers

How does the presented information describe the accuracy of memories?

<p>Memories are variable in accuracy and subject to distortion. (B)</p> Signup and view all the answers

In the context of memory, what does 'encoding' specifically refer to?

<p>The transformation of information into a storable form. (C)</p> Signup and view all the answers

What is the significance of association in the context of memory storage?

<p>It makes new information easier to recall by relating it to existing knowledge. (D)</p> Signup and view all the answers

Why is taking notes in class considered helpful for memory?

<p>It facilitates the encoding of information into long-term memory through repetition and attention. (B)</p> Signup and view all the answers

What is the main implication of the research on implanted false memories?

<p>It raises concerns about the reliability of memories, especially those recovered through suggestive techniques. (B)</p> Signup and view all the answers

According to the material, what best describes 'chunking' as a memory strategy?

<p>Combining separate pieces of information into larger, meaningful units. (D)</p> Signup and view all the answers

According to the notes, what can brain damage impact in regards to memory systems?

<p>Brain damage can erase long-term memory while leaving short-term memory unaffected. (C)</p> Signup and view all the answers

What is the key difference between semantic and episodic memory, as types of declarative memory?

<p>Semantic memory involves facts and concepts, while episodic memory involves specific events and personal experiences. (D)</p> Signup and view all the answers

What is a defining characteristic of procedural (implicit) memory?

<p>It includes memories for skills and emotional responses like fear. (B)</p> Signup and view all the answers

How do emotional hormones like adrenaline and cortisol affect memory?

<p>They increase the likelihood of remembering events. (C)</p> Signup and view all the answers

When learning new information, which encoding strategy is generally more effective?

<p>Creating associations with existing knowledge (B)</p> Signup and view all the answers

Elaborative rehearsal is effective because it:

<p>Creates meaningful associations. (C)</p> Signup and view all the answers

According to Freud's theory, what happens to repressed memories?

<p>They are pushed into the unconscious mind and are difficult to retrieve. (C)</p> Signup and view all the answers

The "primacy effect" refers to:

<p>Better recall of information at the beginning of a task. (D)</p> Signup and view all the answers

Automatic encoding is MOST likely to occur for which type of information?

<p>Unpleasant personal events. (C)</p> Signup and view all the answers

If someone is trying to remember a phone number but gets distracted by a question, what memory process is most directly affected?

<p>Short-term memory rehearsal (D)</p> Signup and view all the answers

What is the primary limitation of short-term memory?

<p>Limited duration and capacity (D)</p> Signup and view all the answers

What is a "flashbulb memory?"

<p>An emotionally significant memory. (C)</p> Signup and view all the answers

Flashcards

Encoding

The process of creating mental representations of information so it can be stored in memory.

Storage

The process of placing encoded information into relatively permanent mental repositories for future use.

Retrieval

The process of bringing or recalling information that has been placed into short-term or long-term memory.

Sensory Memory

The initial stage that holds raw information from the environment for a very short duration.

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Short-Term Memory/Working Memory

Memory that holds a limited amount of information for a brief period (2-30 seconds).

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Long-Term Memory

Process of storing an almost unlimited amount of information for a long period.

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Auditory Memory

Type of sensory memory that holds auditory information for 1-2 seconds.

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Chunking

A process of combining separate pieces of information into larger units to enhance memory.

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Effortful encoding

Consciously making an effort, either by rehearsal or by creating associations between new information and existing knowledge

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Declarative memory

Encompasses memories related to situations or events

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Episodic memory

Involves specific events, personal experiences, or activities

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Semantic memory

Relates to facts, concepts, words, definitions, and grammar rules.

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Procedural memory

Includes memories related to motor skills and emotional behaviors learned through classical conditioning

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Flashbulb memory

Refers to highly detailed, vivid memories of events that are emotionally significant, dramatic, or personally interesting.

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Study Notes

  • Memory is the ability to retrieve information after a period of time through encoding, storage, and retrieval.
  • Memories are representations of the world, not exact copies, and their accuracy can vary and be susceptible to error and distortion.

Incredible Memory

  • Rajan Mahadevan memorized the first 31,811 digits of Pi, who made no mistakes until reaching the 31,812th digit.
  • This feat lasted 3 hours and 44 minutes which led Rajan Mahadevan to cry when his name was entered into the Guinness World Records.
  • Rajan can repeat a sequence of 60 digits after hearing them once.
  • Most people can only remember 7-10 random digits.
  • Rajan's face recognition ability is below average and he frequently forgets where he puts his keys, despite his number memorization skills.

Encoding

  • Encoding is the process to create memories
  • Rajan developed a method to create memories associated with numbers
  • Encoding involves creating mental representations of information so it can be stored in our memory.
  • For example, Rajan associated the number 111 with Admiral Nelson, one eye, arm and leg.

Storage

  • Storage involves placing encoded information into relatively permanent mental repositories for future use.
  • Associations are helpful for both encoding and information storage.
  • New information is easier to recall or retrieve when associating with old or familiar knowledge.

Retrieval

  • Retrieval involves brining back to mind or recalling information that has been placed into short-term or long-term memory.
  • Fewer than half a dozen people in the world can approach Rajan's ability to encode, store, and retrieve thousands of digits.
  • A person's ability to recall information can vary.

Types of Memory

  • A popular model divides memory recall into separate processes: sensory, short-term, and long-term memory.

Sensory Memory

  • Sensory memory is the initial process that holds raw information from the environment for a fraction of a second to a few seconds.
  • Without attention, sensory memory will fade away with leaving a trace.
  • For example, the sound of a guitar is held in sensory memory for a second or two after it reaches the listeners ears.
  • Focusing on the guitarist transfers auditory information from sensory memory to short-term memory.

Short-Term Memory

  • Short-Term Memory or Working Memory holds a limited amount of information for a brief period.
  • Short term memory can hold an average of about seven items for between 2 to 30 seconds.
  • Once information is transferred to short term memory (also known as working memory), it remains there for a maximum of 30 seconds.
  • Engaging with the information more actively allows it to stay in short term memory for a longer period through humming if it a melody.
  • Information in the short-term memory will be lost after a short time without transfer to long-term memory.

Long-Term Memory

  • Engaging in a mental activity increases the likelihood of transferring music from short-term to long-term memory.
  • Long-term memory stores an almost infinite amount of information for a long time.
  • Hundreds of songs, terms, faces, and conversations are stored in long term memory
  • Everything learned cannot always be retrieved from personal experiences.

Memory Processes

  • Information moves from Sensory -> Short-term ->Long-term.
  • Paying attention transfers to the next memory stage.
  • Information in long-term memory remains there relatively permanently.
  • Insufficient notes in class leads to inadequate encoding, resulting in poor retrieval during exams.
  • Encoding and retrieval succeed by associating new information with existing information.

Sensory Memory Types

  • Visual memory is a type of sensory memory that automatically holds visual information for a quarter of a second and then disappears as attention shifts elsewhere.
  • During blinks the eyes are completely blind thanks to visual memory which makes it seem like the world does not disappear during blinks.
  • Auditory memory holds sounds for a short period of time and replays back
  • Auditory memory also holds onto speech sounds in to understand that certain sound sequences form words for 1-2 seconds

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