Media and Information Literacy Quarter 1

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Questions and Answers

What is a potential effect of noise in communication based on Shannon-Weaver's Model?

Feedback facilitates clearer communication.

The sender's intentions are always conveyed accurately.

The message is always received clearly.

The message might be misunderstood or missed. (correct)

Which of the following best describes digital literacy?

The ability to read physical books.

Using technology to find and communicate information. (correct)

Creating art without the use of technology.

Understanding only traditional media forms.

Which of the following media types includes newspapers and television?

Social Media

Broadcast Media

Traditional Media (correct)

Digital Media

What does piracy refer to in the context of ethics?

Unauthorized use or reproduction of someone else's work. Signup and view all the answers

According to Berlo's SMCR Model, which component highlights the importance of the sender in communication?

Sender Signup and view all the answers

What does fair use allow concerning copyrighted material?

Limited use for specific purposes without permission. Signup and view all the answers

Which of these actions reflects good netiquette?

Being mindful of others' time when communicating. Signup and view all the answers

What is information literacy primarily concerned with?

Recognizing when information is needed and using it effectively. Signup and view all the answers

What is the role of the receiver in the communication process?

The receiver interprets the message from the sender. Signup and view all the answers

What function does feedback serve in the communication process?

It ensures that the message was understood correctly. Signup and view all the answers

Which of the following describes encoding in the communication process?

The transformation of thoughts into a conveyable message. Signup and view all the answers

Which element represents the information being communicated?

Message Signup and view all the answers

What is noise in the context of communication?

Any interference that distorts the message. Signup and view all the answers

In which situation would decoding occur?

A student listens to a lecture. Signup and view all the answers

Which of the following is NOT a characteristic of the sender?

Interprets the message from the encoder. Signup and view all the answers

What example best illustrates the process of feedback?

Nodding in agreement during a conversation. Signup and view all the answers

What is the primary purpose of copyright?

To protect literary and artistic works Signup and view all the answers

What does the term 'digital divide' refer to?

The gap between those who have access to modern technology and those who do not Signup and view all the answers

Which of the following best defines trademark infringement?

Using a mark that is confusingly similar to a registered trademark without permission Signup and view all the answers

Which of the following is NOT a form of intellectual property protection?

Public Domain Signup and view all the answers

What is the purpose of patents?

To protect inventions and innovations Signup and view all the answers

What is meant by a primary source?

Original materials from a specific time period or event Signup and view all the answers

What does 'computer/internet addiction' imply?

An over-reliance on the internet for leisure or escape Signup and view all the answers

What role do conventions play in media production?

They are agreed-upon norms or techniques used in media creation Signup and view all the answers

What is a trademark?

A symbol, word, or logo that identifies a business's products or services. Signup and view all the answers

Why is it important for businesses to protect their trademarks?

To retain the unique identity of their brand and avoid customer confusion. Signup and view all the answers

What does design infringement refer to?

Using someone else's design without permission. Signup and view all the answers

What is the validity period of copyright for artworks?

Lifetime of the creator plus 25 years. Signup and view all the answers

What defines an active audience in media consumption?

A group engaged in processing and interpreting media content based on personal perspectives. Signup and view all the answers

In the dispute between Crocs and Skechers, what was being claimed?

Skechers copied Crocs' shoe design without permission. Signup and view all the answers

Why is protecting product designs crucial for companies?

It prevents competitors from copying unique ideas, fostering innovation. Signup and view all the answers

What can happen if a business does not protect its trademark?

Competitors may create similar brands that confuse consumers. Signup and view all the answers

Study Notes

Key Elements of Communication Process

Sender (Communicator): Initiates communication by creating and sending a message. Example: A teacher explaining a lesson or a person writing a text message.
Encoder (Encoding): Converts thoughts or ideas into understandable messages using symbols, words, or gestures. Example: Writing an email or speaking during a conversation.
Message: The information or idea being communicated, which can be verbal, written, or non-verbal. Example: A speech or a text message.
Decoder (Decoding): Interprets the encoded message into a form that makes sense to the receiver. Example: Reading an email or listening to a conversation.
Receiver: The individual or entity to whom the message is directed. Example: A student in a lecture or a friend receiving a text.
Feedback: The receiver's response to the message, which helps the sender understand if the message was interpreted correctly. Example: Nodding in agreement or asking for clarification.
Noise: Any interference that distorts or disrupts the message as it travels. Examples include background sounds or unclear wording.

Communication Models

Shannon-Weaver’s Model: Illustrates how noise or feedback can affect the message during transmission.
Berlo’s SMCR Model: Focuses on the roles of Sender, Message, Channel, and Receiver in communication.

Types of Literacy

Information Literacy: Ability to recognize when information is needed and effectively evaluate and utilize it.
Media Literacy: Capacity to access, analyze, evaluate, and create media in various forms.
Digital Literacy: Proficiency in using technology to find, evaluate, create, and communicate information.

Ethics and Plagiarism

Plagiarism: Unauthorized use of someone else's words or ideas without proper acknowledgment.
Piracy: Unauthorized use or reproduction of someone else's work.
Fair Use: Permits limited use of copyrighted materials for specific purposes without permission.

Codes and Conventions in Media

Codes: Technical and symbolic tools used by media professionals, such as camera angles or colors.
Conventions: Agreed-upon techniques in media production, like the structure of news reports.

Digital Etiquette (Netiquette)

Make Yourself Look Good Online: Importance of using correct grammar and spelling in online communication.
Respect Other People's Time: Be mindful when sharing or communicating online.
Remember the Human: Treat others online as one would in person.

Intellectual Property

Copyright: Protects literary and artistic works.
Trademark: Protects brand names and logos.
Patent: Protects inventions.
Intellectual Property: Refers to legally protected creations of the mind like inventions and artworks.

Sources of Information

Primary Source: Original materials from a specific time period or event. Example: Newspaper articles or speeches.
Secondary Source: Documents that analyze or interpret primary sources. Example: Book chapters discussing economic theories.

Legal Frameworks in Media

RA 8293: Intellectual Property Code of the Philippines governing copyright, trademarks, and patents.
RA 10175: Cybercrime Prevention Act, addressing illegal online activities.

Media and Information Terms

Trademark Infringement: Occurs when one company uses a mark similar to a registered trademark without permission, leading to potential confusion.
Design Infringement: Happens when a company copies or imitates a protected product design without permission.

Active Audience

Describes individuals who engage with media content actively by processing and interpreting it based on personal perspectives. Example: Family discussing a movie while watching together.

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Description

This quiz covers the essential elements of the communication process, including the roles of the sender, message, channel, and decoder. It is designed to help learners understand how to effectively convey and interpret messages in various contexts. Prepare to explore the dynamics of communication and information exchange.