Media and Information Literacy Quarter 1

Key Elements of Communication Process

• Sender (Communicator): Initiates communication by creating and sending a message. Example: A teacher explaining a lesson or a person writing a text message.
• Encoder (Encoding): Converts thoughts or ideas into understandable messages using symbols, words, or gestures. Example: Writing an email or speaking during a conversation.
• Message: The information or idea being communicated, which can be verbal, written, or non-verbal. Example: A speech or a text message.
• Decoder (Decoding): Interprets the encoded message into a form that makes sense to the receiver. Example: Reading an email or listening to a conversation.
• Receiver: The individual or entity to whom the message is directed. Example: A student in a lecture or a friend receiving a text.
• Feedback: The receiver's response to the message, which helps the sender understand if the message was interpreted correctly. Example: Nodding in agreement or asking for clarification.
• Noise: Any interference that distorts or disrupts the message as it travels. Examples include background sounds or unclear wording.

Communication Models

• Shannon-Weaver’s Model: Illustrates how noise or feedback can affect the message during transmission.
• Berlo’s SMCR Model: Focuses on the roles of Sender, Message, Channel, and Receiver in communication.

Types of Literacy

• Information Literacy: Ability to recognize when information is needed and effectively evaluate and utilize it.
• Media Literacy: Capacity to access, analyze, evaluate, and create media in various forms.
• Digital Literacy: Proficiency in using technology to find, evaluate, create, and communicate information.

Ethics and Plagiarism

• Plagiarism: Unauthorized use of someone else's words or ideas without proper acknowledgment.
• Piracy: Unauthorized use or reproduction of someone else's work.
• Fair Use: Permits limited use of copyrighted materials for specific purposes without permission.

Codes and Conventions in Media

• Codes: Technical and symbolic tools used by media professionals, such as camera angles or colors.
• Conventions: Agreed-upon techniques in media production, like the structure of news reports.

Digital Etiquette (Netiquette)

• Make Yourself Look Good Online: Importance of using correct grammar and spelling in online communication.
• Respect Other People's Time: Be mindful when sharing or communicating online.
• Remember the Human: Treat others online as one would in person.

Intellectual Property

• Copyright: Protects literary and artistic works.
• Trademark: Protects brand names and logos.
• Patent: Protects inventions.
• Intellectual Property: Refers to legally protected creations of the mind like inventions and artworks.

Sources of Information

• Primary Source: Original materials from a specific time period or event. Example: Newspaper articles or speeches.
• Secondary Source: Documents that analyze or interpret primary sources. Example: Book chapters discussing economic theories.

Legal Frameworks in Media

• RA 8293: Intellectual Property Code of the Philippines governing copyright, trademarks, and patents.
• RA 10175: Cybercrime Prevention Act, addressing illegal online activities.

Media and Information Terms

• Trademark Infringement: Occurs when one company uses a mark similar to a registered trademark without permission, leading to potential confusion.
• Design Infringement: Happens when a company copies or imitates a protected product design without permission.

Active Audience

• Describes individuals who engage with media content actively by processing and interpreting it based on personal perspectives. Example: Family discussing a movie while watching together.

This quiz covers the essential elements of the communication process, including the roles of the sender, message, channel, and decoder. It is designed to help learners understand how to effectively convey and interpret messages in various contexts. Prepare to explore the dynamics of communication and information exchange.