Media and Communication Quiz

Communication and Media

• Media functions as the vehicle or channel through which information is conveyed.
• Effective communication relies on the presence of media; absence leads to failure.
• Feedback from receivers is critical, varying based on the accuracy of the information received.

Media Literacy

• Defined as the ability to access, analyze, evaluate, and create meaningful media content.
• Involves understanding the appropriateness of media and the processes involved in its creation.
• Comprehending the motives behind media creation is fundamental to media literacy.

Information Literacy

• Refers to the ability to determine when information is needed and how to find and assess it.
• An information literate individual can:
  • Identify specific information requirements.
  • Locate necessary information.
  • Critically evaluate information.
  • Utilize information across various formats.
  • Properly cite and reference sources.

Technology Literacy

• Encompasses the responsible and effective use of technology for diverse tasks and challenges.
• Integrates interaction with various media and access to information in responsible ways.

Ethics and Law

• Ethics originates from the Latin "Ethos," outlining preferred interaction styles among individuals.
• Laws consist of rules acknowledged and enforced within specific jurisdictions.
• Ethical dilemmas can occur even when actions are legally permissible, highlighting the distinction between legality and ethics.

Legal and Ethical Issues in Media

• Common issues include:
  • Privacy breaches
  • Dissemination of inaccurate information
  • Plagiarism

Cardinal Sins in Information Management

• Falsification: Manipulating data to misrepresent information.
• Fabrication: Including non-existent data.
• Plagiarism: Unauthorized use of another’s work.

Types of Plagiarism

• Direct Plagiarism: Exact copying of text.
• Mosaic Plagiarism: Borrowing phrases without quotation or altering words while keeping original structure.
• Self-Plagiarism: Resubmitting one's own previous work without consent.
• Accidental Plagiarism: Unintentional lack of citations or quotation marks.

Intellectual Property (IP)

• Encompasses creative works such as inventions, and artistic expressions.
• Intellectual Property Rights (IPR): Protects creators from unauthorized use, typically limited in duration.
• In the Philippines, Republic Act No. 8293 safeguards individual and corporate rights regarding IP.

Types of Intellectual Property

• Copyright: Protects recorded works including literary, artistic, musical, and dramatic works.
• Patents: Grants exclusive rights for inventions (e.g., a new phone).
• Trademark: Protects brands, names, slogans, or symbols (e.g., Jollibee).
• Trade Secret: Refers to confidential business information providing competitive advantages (e.g., Coca-Cola's recipe).

Cybercrime

• Encompasses criminal activities involving computers, networks, or the internet.

Other Important Concepts

• Public Domain: Works not protected by law; available for unrestricted use.
• Creative Commons: Organization providing licenses for sharing copyrighted works under certain conditions.
• Fair Use Policy: Allows limited copying of copyrighted material for transformative purposes like commentary or parody.
• Infringement: Breach of intellectual property rights.