Introduction to Media Literacy

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Questions and Answers

What is the primary role of the sender in the communication process?

To interpret the message

To decide on and conceptualize the message (correct)

To provide feedback on the message

To convey the message through a channel

Which of the following best describes traditional media?

Media that existed before the internet and mobile technology (correct)

Media that focuses solely on TV and radio broadcasts

Media that utilizes social media platforms

Media that is produced using digital technology

In the evolution of media, which period is characterized by the absence of written or recorded history?

Industrial Stage

Prehistoric Period (correct)

Renaissance Era

Digital Age

What is the function of feedback in the communication process?

To determine the success of the communication Signup and view all the answers

During which stage did the proliferation of printed materials occur, facilitated by inventions like the steam press?

Industrial Stage Signup and view all the answers

Which of the following is a characteristic of media literacy?

Understanding and analyzing media messages Signup and view all the answers

Which mode of communication is considered a channel in the communication process?

The internet as a means of delivering a message Signup and view all the answers

What was one of the earliest forms of traditional media?

Prehistoric art like petroglyphs and pictographs Signup and view all the answers

Which characteristic of a media and information literate person emphasizes accuracy in communication?

Truthfulness Signup and view all the answers

What signifies the transition from traditional media to electronic media in communication?

The introduction of electricity in media devices Signup and view all the answers

In the context of media literacy, which characteristic involves recognizing diverse perspectives?

Empathy and Sympathy Signup and view all the answers

What is a key characteristic that reflects professionalism in media literacy?

Responsibility and Integrity Signup and view all the answers

What era is marked by the emergence of multifunctional digital technology?

Information Stage Signup and view all the answers

Which media characteristic drives individuals to engage actively in sourcing information?

Hardworking Signup and view all the answers

What advancement during the Electronic Stage significantly improved long-distance communication?

Transistor technology Signup and view all the answers

Which of the following is NOT a characteristic of a media and information literate person?

Disregard for accuracy Signup and view all the answers

What type of media involves ink and paper in a printing process?

Print Media Signup and view all the answers

Which type of media allows for interactive, two-way communication?

New Media Signup and view all the answers

Which of the following is NOT a common type of cybercrime?

Unauthorized Distribution of Print Media Signup and view all the answers

What does misuse of devices refer to in the context of cybercrimes?

Unauthorized use, position, or distribution of devices Signup and view all the answers

Which of the following best describes traditional media versus electronic media?

Traditional media uses physical formats while electronic media uses digital formats. Signup and view all the answers

Which of the following is an example of primary information source?

A direct interview with a subject Signup and view all the answers

In media literacy, responsible media use includes which of the following?

Critically analyzing media content and its source Signup and view all the answers

What is an essential characteristic of broadcast media?

Transmits content using airwaves Signup and view all the answers

Study Notes

Introduction to Media and Information Literacy

Communication involves five elements: sender, medium, channel, receiver, and feedback.
The sender creates the message, chooses the medium (e.g. letter, email), and uses a channel (e.g. post office, internet) to transmit it.
The receiver interprets the message and provides feedback to determine understanding.

Media, Information, Technology Literacy, and the Responsible Use of Media and Information

A media and information literate person possesses qualities like truthfulness, fairness, responsibility, empathy, and hard work.
They prioritize accurate information and conduct themselves professionally.

The Evolution of Traditional to New Media

Traditional media predates the internet and mobile technology.
Prehistoric Period: Communicated through cave art (petroglyphs and pictographs), music and dance.
Industrial Stage: Marked by inventions like the steam press and telegraph.
Electronic Stage: Emphasis on electricity-powered media and long-distance communication.
New or Information Stage: Characterized by digital technology and multifunctional devices.

Different Types of Media

Print Media: Uses printing processes involving ink and paper.
Broadcast Media: Relies on airwaves for transmitting audio and video content (radio and television).
Film/Cinema: Depicts motion pictures or movies.
Video Games: Interactive experiences that involve manipulating computer-generated images for entertainment purposes.
New Media: Digital content distributed across various platforms, often incorporating interactive elements and two-way communication.

Media and Information Sources

Primary Sources: Offer original, uninterpreted, first-hand evidence of information.

Types of Codes in Media

Technical Codes: Include elements like camera angles, lighting, editing, and sound techniques.
Symbolic Codes: Represent deeper meanings and connotations, encompassing things like color, setting, and acting.
Written Codes: Employ language style and textual layout for communication, such as headlines, captions, and speech bubbles.

Legal, Ethical, and Societal Issues in Media and Information

Cybercrimes: Offenses related to computer systems and digital technology.
Illegal Access: Unauthorized access to computer systems or applications.
Misuse of Devices: Unauthorized usage or distribution of devices or software designed for illegal activities.
Computer-Related Fraud: Unauthorized manipulation of computer data or interference with system functionality.
Computer-Related Identity Theft: Unauthorized use, possession, or alteration of identifying information.

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Description

This quiz explores the fundamentals of Media and Information Literacy, including the communication process and the evolution from traditional to new media. Participants will learn about the qualities of a media literate person and the responsible use of information and technology.