Maximizing Survey Response Rates Quiz
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Questions and Answers

In the context of developing a measure from scratch, which type of scaling is characterized by different adjectives on the extremes?

  • Visual-analog scaling
  • Likert scaling
  • Semantic differential scaling (correct)
  • Ordinal scaling

What is the primary purpose of pilot testing a survey or instrument?

  • To obtain preliminary results for publication
  • To assess how well the questionnaire works prior to administration (correct)
  • To confirm the researcher's hypotheses
  • To generate data for a power calculation

Which type of survey design allows for rewording and reordering of questions?

  • Close-ended survey
  • Highly structured survey
  • Flexible survey (correct)
  • Fixed design survey

What is the main concern if a measure is valid but not reliable?

<p>The measure may not be measuring the intended concept but is consistent (A)</p> Signup and view all the answers

What is the multitrait-multimethod matrix approach primarily used for?

<p>To achieve relational approaches and measure multiple concepts (B)</p> Signup and view all the answers

What is the purpose of investigating hypotheses in future studies conducted in other regions of the country?

<p>To improve the generalizability of the findings (B)</p> Signup and view all the answers

What is the main advantage of using a highly structured survey design?

<p>Ensures consistency in question administration (A)</p> Signup and view all the answers

Which type of scaling is characterized by a scale with a series of statements and participants indicate their level of agreement?

<p>Likert scaling (C)</p> Signup and view all the answers

What is the primary purpose of using the multitrait-multimethod matrix approach?

<p>To achieve relational approaches and measure multiple concepts (D)</p> Signup and view all the answers

What is the main concern if a measure is reliable but not valid?

<p>The measure is consistent but may not be measuring the intended concept (B)</p> Signup and view all the answers

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