Maximizing Survey Response Rates Quiz

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20 Questions

Which approach can be used to collect data on multiple related concepts?

Multitrait-multimethod matrix approach

What is the most common type of scaling used for responses?

Likert

What is the purpose of pilot testing in research?

To assess how well a questionnaire works prior to administration

Which type of interview allows for rewording and reordering of questions?

Flexible interview

What is the main concern when a measure is valid but not reliable?

Inconsistent results over time

What is the purpose of investigating hypotheses in future studies conducted in other regions?

Generalizability

What is a potential drawback of highly structured surveys?

Inflexibility in question wording and order

What does floor and ceiling effects refer to in research?

When a measure produces artificially high or low scores

What is the primary purpose of a multitrait-multimethod matrix approach?

To assess the convergent and discriminant validity of measures

What is the main advantage of using a Likert scale for responses?

Ease of administration and analysis

What is the primary focus of the multitrait-multimethod matrix approach?

Using relational approaches in research

What is the main purpose of pilot testing in research?

To assess how well a questionnaire works prior to administration

What is the primary disadvantage of a highly structured survey?

Inability to change the order of questions

What is the most common type of scaling used for responses in research?

Likert scaling

What do floor and ceiling effects refer to in research?

Tendency for all responses to be at the lower or upper end of the scale

What is the main concern when a measure is valid but not reliable?

Inconsistency in measurement over time or across different conditions

Which type of interview allows for rewording and reordering of questions?

Semi-structured interview

What is the primary purpose of investigating hypotheses in future studies conducted in other regions?

To generalize findings beyond a specific region

What is the main focus of the multitrait-multimethod matrix approach?

Using relational approaches in research

What is the primary purpose of pilot testing in research?

To assess how well a questionnaire works prior to administration

Test your knowledge of follow-up procedures based on Dillman's approach. See if you can correctly sequence the steps for maximizing response rates in surveys and questionnaires.

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