Maximizing Survey Response Rates Quiz
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Questions and Answers

What is the purpose of pilot testing a survey or instrument?

  • To compare the survey results with other similar surveys
  • To gather initial data for analysis
  • To assess how well the questionnaire works prior to administration (correct)
  • To finalize the questionnaire and make it ready for distribution

Which scaling method is described as having different adjectives on the extremes?

  • Ordinal
  • Visual-analog
  • Semantic differential (correct)
  • Likert

What does a highly structured survey entail?

  • Randomized order of questions with Likert scale
  • Fixed design with close-ended questions and Likert scale (correct)
  • Combination of Likert scale and visual-analog scale
  • Open-ended questions with flexible response options

What is the main challenge in achieving predictive, convergent, and discriminant validity?

<p>Collecting data on a bunch of related concepts (A)</p> Signup and view all the answers

What does the multitrait-multimethod matrix approach aim to achieve?

<p>Relational approaches and using multiple methods to assess different traits (A)</p> Signup and view all the answers

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