Maximizing Survey Response Rates Quiz
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Questions and Answers

What is pilot testing?

  • A process to develop a measure from scratch
  • A mechanism to assess how well a questionnaire works prior to administration (correct)
  • A technique to achieve reliability and validity
  • A method to collect data on related concepts

What is the main purpose of the multitrait-multimethod matrix approach?

  • To achieve reliability and validity in measurement
  • To assess the floor and ceiling effects
  • To develop a measure from scratch
  • To collect data on multiple related concepts using relational approaches and multiple methods (correct)

What is the difference between a highly structured survey and a flexible survey?

  • Highly structured surveys are more reliable than flexible surveys
  • Highly structured surveys have fixed designs with close-ended questions, while flexible surveys allow rewording and reordering of questions (correct)
  • Highly structured surveys use Likert scales, while flexible surveys use semantic differentials
  • Highly structured surveys are used for pilot testing, while flexible surveys are used for data collection

What does it mean if a measure is valid but not reliable?

<p>The measure is answering things related to the target but it’s not consistent (C)</p> Signup and view all the answers

What is the most common type of scaling used for responses?

<p>Likert (C)</p> Signup and view all the answers

What is the purpose of generalizability?

<p>To investigate hypotheses in future studies conducted in other regions of the country (C)</p> Signup and view all the answers

What is the main advantage of individual interviews over group interviews?

<p>More in-depth information can be obtained (A)</p> Signup and view all the answers

What does a highly structured survey entail?

<p>Fixed design with close-ended questions and Likert scales (C)</p> Signup and view all the answers

What is the central concept in the analogy of a target in relation to measurement?

<p>The concept being measured (A)</p> Signup and view all the answers

What is the primary purpose of scaling in responses?

<p>To provide a way for participants to indicate their agreement or disagreement (A)</p> Signup and view all the answers

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