Maximizing Survey Response Rates Quiz

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What is pilot testing?

A process to develop a measure from scratch

A mechanism to assess how well a questionnaire works prior to administration (correct)

A technique to achieve reliability and validity

A method to collect data on related concepts

What is the main purpose of the multitrait-multimethod matrix approach?

To achieve reliability and validity in measurement

To assess the floor and ceiling effects

To develop a measure from scratch

To collect data on multiple related concepts using relational approaches and multiple methods (correct)

What is the difference between a highly structured survey and a flexible survey?

Highly structured surveys are more reliable than flexible surveys

Highly structured surveys have fixed designs with close-ended questions, while flexible surveys allow rewording and reordering of questions (correct)

Highly structured surveys use Likert scales, while flexible surveys use semantic differentials

Highly structured surveys are used for pilot testing, while flexible surveys are used for data collection

What does it mean if a measure is valid but not reliable?

The measure is answering things related to the target but it’s not consistent Signup and view all the answers

What is the most common type of scaling used for responses?

Likert Signup and view all the answers

What is the purpose of generalizability?

To investigate hypotheses in future studies conducted in other regions of the country Signup and view all the answers

What is the main advantage of individual interviews over group interviews?

More in-depth information can be obtained Signup and view all the answers

What does a highly structured survey entail?

Fixed design with close-ended questions and Likert scales Signup and view all the answers

What is the central concept in the analogy of a target in relation to measurement?

The concept being measured Signup and view all the answers

What is the primary purpose of scaling in responses?

To provide a way for participants to indicate their agreement or disagreement Signup and view all the answers

Maximizing Survey Response Rates Quiz

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Questions and Answers

What is pilot testing?

What is the main purpose of the multitrait-multimethod matrix approach?

What is the difference between a highly structured survey and a flexible survey?

What does it mean if a measure is valid but not reliable?

What is the most common type of scaling used for responses?

What is the purpose of generalizability?

What is the main advantage of individual interviews over group interviews?

What does a highly structured survey entail?

What is the central concept in the analogy of a target in relation to measurement?

What is the primary purpose of scaling in responses?

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