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Questions and Answers
Which of the following is NOT one of the 4Ps of the marketing mix?
Which of the following is NOT one of the 4Ps of the marketing mix?
- Place
- Product
- Price
- Profit (correct)
What is the definition of 'product' in the marketing mix?
What is the definition of 'product' in the marketing mix?
- Any tangible or intangible goods, services, or ideas offered to a market to satisfy a want or need of the customer or end-user (correct)
- The amount of money charged for a good or service
- The distribution channel in the marketing mix
- The communication component of the marketing mix
Which element of the marketing mix is responsible for generating revenue?
Which element of the marketing mix is responsible for generating revenue?
- Promotion
- Product
- Price (correct)
- Place
Which of the following is NOT an internal force that is part of a company's micro-environment?
Which of the following is NOT an internal force that is part of a company's micro-environment?
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What marketing tool can be used to determine the competitive position of a new product?
What marketing tool can be used to determine the competitive position of a new product?
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What type of research can be conducted to determine the need for a new product?
What type of research can be conducted to determine the need for a new product?
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