6 Questions
Which of the following is NOT one of the 4Ps of the marketing mix?
Profit
What is the definition of 'product' in the marketing mix?
Any tangible or intangible goods, services, or ideas offered to a market to satisfy a want or need of the customer or end-user
Which element of the marketing mix is responsible for generating revenue?
Price
Which of the following is NOT an internal force that is part of a company's micro-environment?
Competitors
What marketing tool can be used to determine the competitive position of a new product?
Perceptual mapping
What type of research can be conducted to determine the need for a new product?
Consumer surveys
Test your knowledge of the marketing mix with our quiz on product! From tangible goods to intangible services, this quiz will challenge your understanding of the core element of the marketing mix. Learn more about what makes a product successful and how it satisfies customer needs. Keywords: marketing mix, product, tangible, intangible, customer needs.
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