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Questions and Answers
Which of the following is NOT one of the 4Ps of the marketing mix?
What is the definition of 'product' in the marketing mix?
Which element of the marketing mix is responsible for generating revenue?
Which of the following is NOT an internal force that is part of a company's micro-environment?
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What marketing tool can be used to determine the competitive position of a new product?
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What type of research can be conducted to determine the need for a new product?
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