Mastering the Marketing Mix
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Questions and Answers

Which of the following is NOT one of the 4Ps of the marketing mix?

  • Place
  • Product
  • Price
  • Profit (correct)

    • What is the definition of 'product' in the marketing mix?

  • Any tangible or intangible goods, services, or ideas offered to a market to satisfy a want or need of the customer or end-user (correct)
  • The amount of money charged for a good or service
  • The distribution channel in the marketing mix
  • The communication component of the marketing mix

    • Which element of the marketing mix is responsible for generating revenue?

  • Promotion
  • Product
  • Price (correct)
  • Place

    • Which of the following is NOT an internal force that is part of a company's micro-environment?

    <p>Competitors</p> Signup and view all the answers

    What marketing tool can be used to determine the competitive position of a new product?

    <p>Perceptual mapping</p> Signup and view all the answers

    What type of research can be conducted to determine the need for a new product?

    <p>Consumer surveys</p> Signup and view all the answers

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