Podcast
Play an AI-generated podcast conversation about this lesson
Questions and Answers
Which term refers to the unique qualities of a product or service that differentiate it from competitors?
Which term refers to the unique qualities of a product or service that differentiate it from competitors?
- Value Proposition
- Unique Selling Proposition (correct)
- Product
- Marketing Mix
According to William Stanton, what does the term 'product' refer to?
According to William Stanton, what does the term 'product' refer to?
- Activities, tasks or benefits
- Anything that is offered for attention, use or consumption or satisfaction of a certain customer
- Tangible or intangible attributes including packaging, color, price, quality (correct)
- Use over an extended time
What is the classification of products based on durability?
What is the classification of products based on durability?
- Durable products and non-durable products (correct)
- Distribution and place
- Consumer goods and industrial goods
- Convenience goods and specialty goods
What is the classification of products based on end-user purpose?
What is the classification of products based on end-user purpose?
Signup and view all the answers
What is the classification of products based on consumer preference?
What is the classification of products based on consumer preference?
Signup and view all the answers
