Mastering Value Propositions and Marketing Mix
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Questions and Answers

Which term refers to the unique qualities of a product or service that differentiate it from competitors?

  • Value Proposition
  • Unique Selling Proposition (correct)
  • Product
  • Marketing Mix

    • According to William Stanton, what does the term 'product' refer to?

  • Activities, tasks or benefits
  • Anything that is offered for attention, use or consumption or satisfaction of a certain customer
  • Tangible or intangible attributes including packaging, color, price, quality (correct)
  • Use over an extended time

    • What is the classification of products based on durability?

  • Durable products and non-durable products (correct)
  • Distribution and place
  • Consumer goods and industrial goods
  • Convenience goods and specialty goods

    • What is the classification of products based on end-user purpose?

    <p>Consumer goods and industrial goods</p> Signup and view all the answers

    What is the classification of products based on consumer preference?

    <p>Convenience goods and specialty goods</p> Signup and view all the answers

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