5 Questions
Which term refers to the unique qualities of a product or service that differentiate it from competitors?
Unique Selling Proposition
According to William Stanton, what does the term 'product' refer to?
Tangible or intangible attributes including packaging, color, price, quality
What is the classification of products based on durability?
Durable products and non-durable products
What is the classification of products based on end-user purpose?
Consumer goods and industrial goods
What is the classification of products based on consumer preference?
Convenience goods and specialty goods
Test your knowledge of value propositions, unique selling propositions, and the marketing mix with this quiz. Learn about the different aspects of product offerings and gain insights from experts like Kotler and William Stanton.
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