Mastering the Marketing Mix
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Questions and Answers

Which of the following is NOT one of the 7P's in the marketing mix for products?

  • Promotion (correct)
  • Product
  • Price
  • Place

    • What are the additional 3P's in the marketing mix for services?

  • People, Packaging, Positioning (correct)
  • Promotion, Packaging, Positioning
  • Product, Place, Promotion
  • Product, Price, Place

    • How are the price and product related in the marketing mix?

  • Price is determined by the promotion
  • Price is determined by the product's placement (correct)
  • Price is inconsistent with the product's placement
  • Price has no impact on the product

    • What is the role of branding in a business?

    <p>Branding can change how people perceive a brand</p> Signup and view all the answers

    What happens when you make a marketing mix?

    <p>The connections become stronger</p> Signup and view all the answers

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