Mastering Customer Value Proposition and Marketing Mix
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Questions and Answers

Which of the following is an example of an intangible product?

  • A tangible product
  • A customer value proposition
  • A perfect competition
  • An idea (correct)

    • What is a customer value proposition?

  • Many identical firms and products
  • A concept that looks for support
  • The unique combination of benefits received by targeted consumers (correct)
  • A tangible product that can be touched

    • What is a perfect competition?

  • A concept that looks for support
  • An intangible product
  • A tangible product that can be touched
  • Many identical firms and products (correct)

    • What are the components of a customer value proposition?

    <p>Quality, price, convenience, delivery, and both before-sale and after-sale service</p> Signup and view all the answers

    What is a good?

    <p>A tangible product that can be touched</p> Signup and view all the answers

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