Mastering Customer Value Proposition and Marketing Mix
5 Questions
3 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Which of the following is an example of an intangible product?

  • A tangible product
  • A customer value proposition
  • A perfect competition
  • An idea (correct)

What is a customer value proposition?

  • Many identical firms and products
  • A concept that looks for support
  • The unique combination of benefits received by targeted consumers (correct)
  • A tangible product that can be touched

What is a perfect competition?

  • A concept that looks for support
  • An intangible product
  • A tangible product that can be touched
  • Many identical firms and products (correct)

What are the components of a customer value proposition?

<p>Quality, price, convenience, delivery, and both before-sale and after-sale service (D)</p> Signup and view all the answers

What is a good?

<p>A tangible product that can be touched (C)</p> Signup and view all the answers

More Like This

Use Quizgecko on...
Browser
Open
Browser
Browser