Mastering the Marketing Mix
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Questions and Answers

What is the core element of the marketing mix?

  • Product (correct)
  • Promotion
  • Price
  • Place

    • Which element of the marketing mix is responsible for generating revenue?

  • Place
  • Price (correct)
  • Promotion
  • Product

    • What does the element 'place' in the marketing mix refer to?

  • The tangible or intangible goods, services, or ideas offered to a market
  • The distribution channel in the marketing mix (correct)
  • The communication component of the marketing mix
  • The amount of money charged for a good or service

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