Chapter 12 Digital Quiz (SLIDES)

Study Notes

Geo-fencing

Geo-fencing utilizes location-based technology to create virtual boundaries for targeted marketing campaigns.
Its promise includes delivering personalized content and advertisements to users based on their real-time location.
Effective for engaging customers when they are near a business location, enhancing foot traffic and sales.

Mobile Ads Conversion

If mobile ads do not convert, it's essential to analyze audience targeting and refine strategies.
Testing different creatives, adjusting bids, and improving call-to-action elements can enhance effectiveness.
A/B testing to identify high-performing ad formats and placements should be conducted.

Digital Ad Spend

In 2020, mobile ads accounted for approximately 70% of total digital ad spend globally.
The increasing market share reflects the rising usage of mobile devices for online activities.

Responsive Web Design (RWD)

RWD aims to provide an optimal viewing experience across a wide range of devices with varying screen sizes.
It uses flexible grid layouts, media queries, and adaptable images to ensure seamless navigation and readability.

Tablets as Mobile Devices

Tablets are classified as mobile devices due to their portability and internet connectivity.
They share characteristics with both smartphones and traditional computers, making them important in mobile marketing strategies.

Purpose of Geo-fencing in Mobile Marketing

Geo-fencing enhances marketing by targeting users based on physical proximity to a business.
It allows for sending personalized alerts, promotions, and services, fostering immediate engagement.

Obstacles to Implementing Geo-fencing

The main obstacle in North America is privacy concerns surrounding user location data.
Compliance with regulations and ensuring user consent can hinder broader adoption.

Primary Approach of Responsive Web Design

The primary approach emphasizes fluid grids and flexible images to create adaptiveness in layouts.
This method ensures that web content looks and functions well on any device without the need for separate mobile sites.

Description

Mobile Advertising Strategy Quiz: Test your knowledge on improving mobile ad conversions. Explore techniques such as adjusting bid amounts, leveraging responsive web design, and optimizing for different screen sizes. Learn how to make the most of the increasing digital ad spend on mobile devices.