Social Media and Mobile Advertising Study Guide Quiz

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Questions and Answers

What are apps?

  • Data collected from social media users.
  • Platforms for creating and sharing digital content.
  • Chunks of software installed on a computer or phone, serving as gateways to games, online resources, and social networking. (correct)
  • Physical devices used to access social media platforms.

What are the basic permissions of apps?

  • Access to sensitive information of the users.
  • Access to general features and functions of the app. (correct)
  • Access to personal contacts and messages.
  • Access to the user's location and device information.

What is a key aspect of consumer engagement with social media?

  • Browsing for new content and information.
  • Promoting one's self and sharing personal expertise. (correct)
  • Accessing sensitive information from friends' permissions.
  • Passing time and believing that everyone else is doing so.

What is the reach of social media primarily based on?

<p>User data and individual networks. (D)</p> Signup and view all the answers

What is the purpose of apps in the context of social media and mobile advertising?

<p>To provide convenience, entertainment, and useful information to users. (A)</p> Signup and view all the answers

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