Podcast
Questions and Answers
High-consideration goods and also ones that we describe as more utilitarian in nature tended to be really well-suited to mobile advertising, whereas ______ goods didn't work so well.
High-consideration goods and also ones that we describe as more utilitarian in nature tended to be really well-suited to mobile advertising, whereas ______ goods didn't work so well.
Hedonic
What did the research mentioned in the text reveal about the effectiveness of mobile advertising campaigns?
What did the research mentioned in the text reveal about the effectiveness of mobile advertising campaigns?
- They were most effective for hedonic products
- They had no significant impact on purchase intent for most products (correct)
- They only worked well for low-consideration goods
- They were highly effective for all types of products
You need to see how ______ fits into the bigger picture of what you're doing with marketing.
You need to see how ______ fits into the bigger picture of what you're doing with marketing.
social media
The research looked at a whole bunch of mobile advertising campaigns for lots of different products and measured things like favourability towards to the brand and ______.
The research looked at a whole bunch of mobile advertising campaigns for lots of different products and measured things like favourability towards to the brand and ______.
According to the text, which types of products are best suited for mobile advertising?
According to the text, which types of products are best suited for mobile advertising?
Typically you tend to get pretty good returns relatively speaking to something on social media, for instance, if your goal is to get ___________.
Typically you tend to get pretty good returns relatively speaking to something on social media, for instance, if your goal is to get ___________.
Which of the following is an example of a high-consideration, utilitarian product that would work well for mobile advertising?
Which of the following is an example of a high-consideration, utilitarian product that would work well for mobile advertising?
If you're thinking about other forms of engagement, like sharing, word-of-mouth, clicking through to a website and buying something, just liking something, which is a form of social endorsement, then you're not going to get that in _________________.
If you're thinking about other forms of engagement, like sharing, word-of-mouth, clicking through to a website and buying something, just liking something, which is a form of social endorsement, then you're not going to get that in _________________.
Mobile ads were really effective for products that were considered ______ goods, such as insurance products, which require a lot of thought and are functional in nature.
Mobile ads were really effective for products that were considered ______ goods, such as insurance products, which require a lot of thought and are functional in nature.
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Description
Test your knowledge of mobile advertising campaigns with this quiz! Learn about advertising testing experiments and the impact of ads on favourability. Keywords: mobile advertising, campaigns, testing experiments, favourability.
